Content experience platform Uberflip becomes part of PathFactory’s B2B content offering. Kim Davis on July 15, 2024 PathFactory today acquired the well-known content experience platform Uberflip in a stock-for-stock transaction. PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. Co-founded … Continue reading Uberflip acquired by PathFactory
The acquisition aims to help CDP customers capture more first-party data using interactive experiences built through Jebbit’s creator interface. Chris Wood on July 10, 2024 Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences that marketers can use to capture a type of first-party data widely referred to … Continue reading BlueConic acquires experience-creation company Jebbit
On, on again and now off. Alphabet and HubSpot are not doing a deal. Sources say. Kim Davis on July 10, 2024 Sources have told Bloomberg that Alphabet’s potential deal to acquire HubSpot has been shelved. “Parties didn’t get to due-diligence stage in deal talks,” said the report. Early rumors about the talks seemed … Continue reading Alphabet’s acquisition of HubSpot isn’t happening
July 08, 2024 Now that Paramount has found a buyer, what’s next? Skydance’s David Ellison and Jeff Shell hint at some of their plans for the company, including $2 billion in potential cuts. BY Chris Morris The long–running saga of Paramount’s sale is finally at an end, but the real work might just be beginning. On … Continue reading Now that Paramount has found a buyer, what’s next?
July 03, 2024 Skydance-Paramount merger is reportedly back on after Barry Diller expresses interest The deal is said to require approval by a special committee of Paramount’s board of directors. BY Chris Morris Roughly 50 years ago, Barry Diller was head of Paramount Pictures. A little more than 30 years ago, he tried to purchase the … Continue reading Skydance-Paramount merger is reportedly back on, after Barry Diller expresses interest
June 26, 2024 After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers There are fewer institutional and European oil buyers interested and a lack of ready cash to finance these deals. BY Reuters U.S. oil and gas companies could face an uphill struggle to sell about $27 billion of assets … Continue reading After oil megamergers, $27 billion of asset sales remain with a lack of ready buyers
June 11, 2024 After months of talks, Paramount and Skydance merger falls apart Just about a week after reports spread of a final Paramount Skydance merger, Shari Redstone ends acquisition talks. BY Chris Morris A little over a week after reports surfaced that Paramount Global and Skydance had finally agreed to terms of a merger, that … Continue reading After months of talks, Paramount and Skydance merger falls apart
June 06, 2024 Humane seeks a buyer as it warns AI Pin owners to stop using its charging accessory Humane has reportedly approached potential buyers, including HP, as it looks to fetch $1 billion for the sale of the company. BY Chris Morris Humane, the company behind the much-maligned AI Pin wearable device, appears to be … Continue reading Humane seeks a buyer as it warns AI Pin owners to stop using its charging accessory
May 23, 2024 Google might acquire HubSpot. Here’s why Microsoft should worry Buying HubSpot would make Google a competitor in the so-called customer relationship management sector, which Microsoft caters to. BY Reuters Google parent Alphabet’s potential acquisition of HubSpot, a U.S. marketing software maker with a market value of $31 billion, would boost its ability to … Continue reading Google might acquire HubSpot. Here’s why Microsoft should worry
Acquisitions mean a lot of change. Pricing, service level agreements, customer reps and more. Here’s what you need to know to handle it. Constantine von Hoffman on April 25, 2024 What do you do if the vendor of one of your martech solutions gets bought? An acquisition can change many things, including price, customer … Continue reading 10 things to do if your martech solution vendor gets bought
