Angela Hausman, PhD — December 22, 2016 Follow @MarketingLetter— December 22, 2016 Image courtesy of Branding Strategy Insider What’s the attention economy, you ask? Well, everything is in short supply, which gives it value — money, raw materials, labor, products, even time. In economics, we talk about why diamonds, which may be a girl’s best … Continue reading 3 Tips for Surviving in the Attention Economy
by Chris PentagoOctober 21, 2016 To be successful, marketing campaigns must adjust to changes in technology and consumer tastes. Digital marketing has been changing rapidly in response to these factors, but still often fails to keep up. Marketers need to innovate to stay ahead, rather than simply following trends. Finding smart ways to reach out … Continue reading Why Smart Outreach Is the Future of Marketing
by Austin Iuliano Follow @austiniulianoOctober 2, 2016 PokemonGO is more than a global phenomenon or a new trend. It is an absolute wrecking force for local marketing. Business have seen a massive uptick due to a simple game. Geeks, gamers, and recluses are all running around in the real world spending money. This begs the … Continue reading How Pokemon GO is Affecting Social and SEO
by Jeanette Russell Follow @jnetrussellOctober 1, 2016 Today, every individual is an agent of change who can leverage power through their social networks. Consider that 600,000+ petitions were created on Change.org in 2015, crowdfunding exploded into a $ 35 billion per year industry and the creation of citizen powered movements has played an enormous role … Continue reading Mobilize Your Everyday Ambassadors
by Sue Cockburn Follow @SueCockburnSeptember 1, 2016 With all the talk about social media, it can be easy to question whether or not a website should be the hub of your online presence. After all, with 1.7 billion worldwide users on Facebook, won’t a business Facebook Page work just as well? A Facebook Page Is … Continue reading Should A Website Really Be The Hub Of Your Online Presence?
How do you win over millennials? Columnist Khalid Saleh discusses four key trends that marketers need to pay attention to if they want to woo this highly sought-after market. Khalid Saleh on August 22, 2016 Millennials are a pretty big deal. They are the largest generation since the Baby Boom. By 2018, millennials will account … Continue reading 4 marketing trends you need to follow to sell to millennials
A week since its launch, the game of finding imaginary creatures in the real world has turned augmented reality into a major marketing tool. Barry Levine on July 13, 2016 From the US Pokemon Go site The past week will go down in marketing history as the point when augmented reality (AR) became a real … Continue reading Marketers look to climb aboard the Pokémon Go phenomenon
by Mehroz Khan June 14, 2016June 14, 2016 Online marketing is evolving rapidly. Each new year brings some changes in the marketing industry and its techniques. These changes are either ignored or get adopted by marketers, and early adopters get an edge over the competition who are destined to lag further and further behind. The … Continue reading 6 Must-Know Online Marketing Trends Of 2016
by Quentin Aisbett June 10, 2016 Follow @onqmarketingJune 10, 2016 In an ever-changing digital landscape, success often comes down to what you are–and aren’t–doing online. What you do and don’t know about internet marketing can ultimately make or break your online business. The problem is… For so many marketing managers, having to keep up and … Continue reading 5 of the Most Important Online Trends for Marketing Managers Today
by Adam White April 27, 2016 Follow @realAdamWhiteApril 27, 2016 I recently mentioned website flipping in an article. An old colleague of mine happened to read the blog and then let me know how the article was all wrong and how flipping websites was a dead business model. He went on to outline all the … Continue reading Website Flipping: How The Flip Does It Work?
