Brett House — November 4, 2019 Marketing practices have always been determined by technology. Printing technology enabled the rise of popular newspapers in the mid-19th century, which allowed advertisers to target consumer audiences based on their demographics, education, political preferences and interests. Early brand marketers realized that they could differentiate from their competitors by speaking … Continue reading Intent Marketing, Then and Now
Category Archives: Marketing Trends
Word-of-Mouth (WOM) Marketing vs Paid Ads [Infographic]
Frederik Bussler — October 21, 2019 Paid ads have long been a staple of marketing, with Google and Facebook Ads being the bread and butter of many digital marketers. However, a number of trends are leading to a sharp decline in the value of paid ads. For instance, marketing mediums are becoming over-saturated with ads, … Continue reading Word-of-Mouth (WOM) Marketing vs Paid Ads [Infographic]
Boston Tech Watch: DraftKings Drives, The Engine Revs, NuTonomy Swaps
Brian Dowling Welcome to August’s automotive-themed tech news round-up. This week’s batch of news features a dose of updates that range from self-driving cars to funds or new ventures that sound close enough to being automotive-related (but aren’t) that I just couldn’t pass up making a point about it. Read on for the … Continue reading Boston Tech Watch: DraftKings Drives, The Engine Revs, NuTonomy Swaps
Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]
The call isn’t dead, just unsolicited calling. Greg Sterling on August 20, 2019 There’s an ongoing debate about the role of telephone sales and whether they’re effective anymore. Many pundits have long asserted that “cold calling is dead,” but is any form of outcalling or inside sales effective now? Declining success rates. A new survey … Continue reading Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]
5 Reasons Why Even Robo Financial Advisors Do Not Beat The Market
Barry David Moore — June 20, 2019 — June 20, 2019 A Robo Advisor is a digital application that offers clients financial advice created by algorithms, artificial intelligence, or mathematical formulas. The term Robo Advisor is short for robot advisor. However, the phrase Robo Advisor is inaccurate. To explain, a Robo Advisor is a digital … Continue reading 5 Reasons Why Even Robo Financial Advisors Do Not Beat The Market
Screening the screenless: Marketing’s next frontier
Just as marketers have jockeyed for SEO position in the past decade, marketers may now look to do the same through personal assistant devices. Joe Hyland on April 29, 2019 I’ve caught myself a few times in recent weeks – sitting at my desk and flipping between looking at my computer screen and my phone … Continue reading Screening the screenless: Marketing’s next frontier
One-to-one-household marketing requires solving the ‘shareability’ problem
The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. Lewis Gersh on April 26, 2019 ‘I’m going to open this column by repeating, verbatim, the opening line from another recent Marketing Land article: “At a time when technology is … Continue reading One-to-one-household marketing requires solving the ‘shareability’ problem
Building a marketing operations team from scratch, one year in
Cisco Meraki’s marketing ops lead shared the steps she’s taken during the past year to hire the right talent for her team and design effective processes. Amy Gesenhues on April 5, 2019 SAN JOSE, CA — Rachel Beck had led Cisco Meraki’s demand gen team for just over a year when she was named … Continue reading Building a marketing operations team from scratch, one year in
Where Marketers Plan To Put Their Search Budgets In 2019
Where Marketers Plan To Put Their Search Budgets In 2019 by Laurie Sullivan , Staff Writer @lauriesullivan, March 26, 2019 About 46% of marketers plan to increase the amount they spend with Google search advertising this year, but only 7% said their investment will decrease and 44% said it will remain the same. Some 2% plan … Continue reading Where Marketers Plan To Put Their Search Budgets In 2019
2019 Marketing Trends Guaranteed to Shake Up Social Media
Nichole Elizabeth DeMeré — February 25, 2019 Follow @NikkiElizDemere — February 25, 2019 When you ask hundreds of marketers what’s coming around the bend for social media marketing in 2019, you might expect hundreds of different answers. But when hundreds of marketers keep repeating the same 6 themes… you know you’ve hit on trends that … Continue reading 2019 Marketing Trends Guaranteed to Shake Up Social Media
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