The call isn’t dead, just unsolicited calling. Greg Sterling on August 20, 2019 There’s an ongoing debate about the role of telephone sales and whether they’re effective anymore. Many pundits have long asserted that “cold calling is dead,” but is any form of outcalling or inside sales effective now? Declining success rates. A new survey … Continue reading Don’t call me: Nearly 90% of customers won’t answer the phone anymore [Study]
Barry David Moore — June 20, 2019 — June 20, 2019 A Robo Advisor is a digital application that offers clients financial advice created by algorithms, artificial intelligence, or mathematical formulas. The term Robo Advisor is short for robot advisor. However, the phrase Robo Advisor is inaccurate. To explain, a Robo Advisor is a digital … Continue reading 5 Reasons Why Even Robo Financial Advisors Do Not Beat The Market
Just as marketers have jockeyed for SEO position in the past decade, marketers may now look to do the same through personal assistant devices. Joe Hyland on April 29, 2019 I’ve caught myself a few times in recent weeks – sitting at my desk and flipping between looking at my computer screen and my phone … Continue reading Screening the screenless: Marketing’s next frontier
The growing emphasis on one-to-one marketing fails to account for a critical truth – major purchases usually result from group decisions, particularly among family members. Lewis Gersh on April 26, 2019 ‘I’m going to open this column by repeating, verbatim, the opening line from another recent Marketing Land article: “At a time when technology is … Continue reading One-to-one-household marketing requires solving the ‘shareability’ problem
Cisco Meraki’s marketing ops lead shared the steps she’s taken during the past year to hire the right talent for her team and design effective processes. Amy Gesenhues on April 5, 2019 SAN JOSE, CA — Rachel Beck had led Cisco Meraki’s demand gen team for just over a year when she was named … Continue reading Building a marketing operations team from scratch, one year in
Where Marketers Plan To Put Their Search Budgets In 2019 by Laurie Sullivan , Staff Writer @lauriesullivan, March 26, 2019 About 46% of marketers plan to increase the amount they spend with Google search advertising this year, but only 7% said their investment will decrease and 44% said it will remain the same. Some 2% plan … Continue reading Where Marketers Plan To Put Their Search Budgets In 2019
Nichole Elizabeth DeMeré — February 25, 2019 Follow @NikkiElizDemere — February 25, 2019 When you ask hundreds of marketers what’s coming around the bend for social media marketing in 2019, you might expect hundreds of different answers. But when hundreds of marketers keep repeating the same 6 themes… you know you’ve hit on trends that … Continue reading 2019 Marketing Trends Guaranteed to Shake Up Social Media
Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and advertising. Barry Levine on February 6, 2019 The coming of next-gen 5G wireless transmission will be a big deal for marketers. That’s the view of Alex Hertel, CEO of experiential marketing firm … Continue reading What impact will 5G have on marketing and advertising?
AI, marketing efficiency, and what happens to a martech stack when companies merge… get it all at MarTech. Scott Brinker on December 7, 2018 Marketing. Technology. Management. Content. Code. Corporate. The creative. The nerd. The suit. Three different disciplines. Three different domains. Three different clichés. Divided by decades of conceptual and cultural barriers, these tribes … Continue reading MarTech Manifesto
Direct Marketing By Any Other Name by Ray Schultz , Columnist, November 23, 2018 Marketers, so clever in their ad copy, often fall back on clichés when thinking about what they do. Here’s one that was red-hot a year or two ago, but may have faded a bit since then: Data-driven marketing. The group formerly … Continue reading Direct Marketing By Any Other Name
