AI tools are smart alone — but unstoppable together. Discover how the Agent2Agent protocol turns collaboration into a marketing advantage. MarTechBot on September 15, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to … Continue reading What is the Agent2Agent protocol and why should marketers care?
Category Archives: Marketing Tools
Timeless Marketing in an AI-Driven World
Timeless Marketing in an AI-Driven World Carlie Buffan Sep 15, 2025 AI is changing the way people search and interact with content online. Features like AI Overviews might help with visibility, but they also mean fewer clicks—leaving many sites with less traffic even when rankings look strong. Discovery doesn’t happen in just one place anymore. It’s scattered … Continue reading Timeless Marketing in an AI-Driven World
From Funnel to Signals: Break Siloes With the Five-Pillar Framework by Semrush Enterprise
Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move. Semrush Enterprise on September 12, 2025 Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes of touchpoints across dozens of channels. Digital transformation has “fractured consumer journeys into unpredictable, nonlinear … Continue reading From Funnel to Signals: Break Siloes With the Five-Pillar Framework by Semrush Enterprise
Your GTM spend isn’t just an expense — it’s an asset
Causal AI brings audit-grade clarity to GTM, enabling a shift from cost-center thinking to asset-based strategy in marketing and sales. Mark Stouse on July 17, 2025 For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating expenses. The logic … Continue reading Your GTM spend isn’t just an expense — it’s an asset
What is an MCP server, and how can marketers use one?
You can do amazing things when you connect your LLM to external data sources, and that’s the role of an MCP server. MarTechBot on June 23, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading What is an MCP server, and how can marketers use one?
7 vanity metrics marketers should avoid, and 7 to replace them
Forget the low-hanging fruit and reach for the numbers that tell you what’s really working. Mike Pastore on June 19, 2025 Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly correlate to business … Continue reading 7 vanity metrics marketers should avoid, and 7 to replace them
Cold Calling in the Age of AI: Does It Still Work?
Cold Calling in the Age of AI: Does It Still Work? Pireveen Mathies Jun 11, 2025 Let’s be honest—when was the last time you picked up a call from an unknown number? Chances are, you sent it straight to voicemail (if you even have that set up). In the era of chatbots, and automated email … Continue reading Cold Calling in the Age of AI: Does It Still Work?
8 indie publishing gems worth your time and money
May 22, 2025 8 indie publishing gems worth your time and money BY Margaret Andersen The LA Art Book Fair returned this weekend with a new venue and a renewed sense of intention. Now in its eighth edition, the fair took over ArtCenter College of Design’s South Campus in Pasadena, California, transforming classrooms, courtyards, and even … Continue reading 8 indie publishing gems worth your time and money
Figma’s new tools create a design-to-deployment ecosystem
Figma’s new tools create a design-to-deployment ecosystem Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix. May 8, 2025 Figma is rolling out four new products and enhanced AI features for its collaborative design platform. Unveiled at its Config 2025 conference, the additions aim … Continue reading Figma’s new tools create a design-to-deployment ecosystem
Canva’s Visual Suite upgrade unifies campaign planning and creation
The upgrade puts design and productivity tools in one platform, making it easier to create, execute and monitor campaigns. Constantine von Hoffman on April 11, 2025 Canva this week launched Visual Suite 2.0, the company’s biggest product launch since 2013. It’s a significant overhaul designed to integrate design and productivity tools into a single … Continue reading Canva’s Visual Suite upgrade unifies campaign planning and creation
Random Posts on Marketing Tools
Email Marketing for Consultants
Sailing Your Business Through the Crisis In 2021: Tips and Resources
Gen Z is the least happy generation at work. Here’s how good leaders can set them up for success
Top Email Validation Tools and How to Leverage Them
This week’s roundup of AI-powered martech releases
Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data
Quick, Affordable A/B Testing With PPC
6 Innovative Areas to Start a Startup in 2016-19
Spreading Cheers to Leverage the Pandemic Holiday Season
