Category Archives: Marketing Tools

From Funnel to Signals: Break Siloes With the Five-Pillar Framework by Semrush Enterprise

Marketing Tools

Forget funnels. Today’s customer journeys are fractured, AI-driven, and nonlinear. Here’s why signal-based marketing is your winning move. Semrush Enterprise on September 12, 2025       Today’s customer journeys look less like funnels and more like works from Jackson Pollock; splashes of touchpoints across dozens of channels.  Digital transformation has “fractured consumer journeys into unpredictable, nonlinear … Continue reading From Funnel to Signals: Break Siloes With the Five-Pillar Framework by Semrush Enterprise →

Your GTM spend isn’t just an expense — it’s an asset

Marketing Tools

Causal AI brings audit-grade clarity to GTM, enabling a shift from cost-center thinking to asset-based strategy in marketing and sales. Mark Stouse on July 17, 2025       For as long as most of us can remember, go-to-market (GTM) operations — especially marketing and sales — have been treated almost entirely as operating expenses. The logic … Continue reading Your GTM spend isn’t just an expense — it’s an asset →

7 vanity metrics marketers should avoid, and 7 to replace them

Marketing Tools

Forget the low-hanging fruit and reach for the numbers that tell you what’s really working. Mike Pastore on June 19, 2025       Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly correlate to business … Continue reading 7 vanity metrics marketers should avoid, and 7 to replace them →

Figma’s new tools create a design-to-deployment ecosystem

Marketing Tools

Figma’s new tools create a design-to-deployment ecosystem Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix. May 8, 2025     Figma is rolling out four new products and enhanced AI features for its collaborative design platform. Unveiled at its Config 2025 conference, the additions aim … Continue reading Figma’s new tools create a design-to-deployment ecosystem →

Canva’s Visual Suite upgrade unifies campaign planning and creation

Marketing Tools

The upgrade puts design and productivity tools in one platform, making it easier to create, execute and monitor campaigns. Constantine von Hoffman on April 11, 2025   Canva this week launched Visual Suite 2.0, the company’s biggest product launch since 2013. It’s a significant overhaul designed to integrate design and productivity tools into a single … Continue reading Canva’s Visual Suite upgrade unifies campaign planning and creation →

Why Outbound Marketing Still Matters in an Inbound-Dominated Era

Marketing Tools

Pireveen Mathies Jan 21, 2025   Why Outbound Marketing Still Matters in an Inbound-Dominated Era In a world full of inbound marketing, I strongly believe that outbound marketing can still be a valuable tool in today’s digital landscape, but its effectiveness depends on how it’s executed. While inbound marketing has become dominant due to its … Continue reading Why Outbound Marketing Still Matters in an Inbound-Dominated Era →

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