Victor Blasco — June 19, 2018 Follow @yumyumvideos — June 19, 2018 Is there a more powerful storytelling resource than motion picture? The easiness of videos to explain intricate concepts and convey all kinds of emotions maybe explains the fact that by 2020, it is expected that online videos will make up more than 80% … Continue reading How to Create an Awesome Marketing Whiteboard Video
Brian Mikes — June 12, 2018 Follow @betwext — June 12, 2018 Do you wonder how often you should send a marketing text messenger or what to say? Read here to learn 8 of the best practices every text marketer should follow. Gone are the days of TV and print ads being the best forms … Continue reading 8 Best Practices Every Text Marketer Should Follow
Digitas, Adobe Unveil Certification For DMP Marketplace by Laurie Sullivan @lauriesullivan, April 5, 2018 Adobe has launched a new Audience Manager certification program created by Digitas. The companies claim the certification is the first of its kind in the data management platform (DMP) marketplace and is now available to Adobe partners and the general public. The … Continue reading Digitas, Adobe Unveil Certification For DMP Marketplace
By Shane Barker March 26th, 2018 Are your marketing resources being utilized as efficiently as possible? Maybe your marketing messages are reaching a relevant audience, but are they reaching irrelevant consumers as well? This means you’re wasting your advertising budget on clicks that don’t turn into conversions. Or maybe your emails are getting sent out … Continue reading 6 Tools that Help Reduce Wasted Marketing Resources
David Kiger — February 21, 2018 Follow @davidkiger — February 21, 2018 One of the bigger challenges in a small business’ early days is attracting attention. If marketing and advertising budgets are small — or nonexistent — the business is at an immediate disadvantage. Yet there is power in word of mouth, both in old-fashioned … Continue reading Word of Mouth is a Prime Marketing Tool for Small Business Owners
Sahail Ashraf — January 17, 2018 Follow @BizGrowInsights — January 17, 2018 Digital agencies produce infographics for one clear reason: accessibility. A good infographic piece of content is easy to understand and visually arresting. Sometimes though, you could have the perfect mix of information and persuasive text, only to be let down with the kind … Continue reading How To Make Your Next Infographic A Super Effective Marketing Tool
Susan Gilbert — August 21, 2017 Follow @SusanGilbert — August 21, 2017 Increase Your Reach With These Video Marketing Resources Today I have some video marketing resources to help you improve your following online. Here’s four links with tips and tricks to kick start your Monday. Your viewers are attracted to compelling visual content, which … Continue reading These Are Some of the Best Video Marketing Tools Available
Kristen Hicks — May 9, 2017 Follow @atxcopywriter— May 9, 2017 Traditional thinking usually has placed the marketing department in charge of leads, the sales department in charge of purchases and the customer service department in charge of customers. Once marketing hands a list of leads off to sales, their job is done. But for … Continue reading How Turning Technology Marketing Toward Top Customers Gets Results
Angela Southall — April 9, 2017 Follow @mentionmeshare— April 9, 2017 Initially established in 2011 as a lo-fi mobile messaging service, Tecent’s WeChat app has rapidly evolved into one of the most sophisticated and powerful digital apps on the planet. And yet, WeChat remains largely unknown to many of us in the West. Its user … Continue reading WeChat: 800 Million Users You Can’t Afford to Ignore
Maybe it’s time to rethink your approach… The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. In one TED Talk, Malcolm Gladwell shares a story about choice, happiness and Howard Moskowitz. He talks about … Continue reading What is demand generation marketing?
