Category Archives: Marketing Tips

Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

Rex Briggs on July 9, 2018 at 11:59 pm Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing … Continue reading Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey

No Joke: 8 Email Marketing Ideas for April Fool’s Day

Kristen Dunleavy — March 19, 2018 Follow @KristenWritesIt — March 19, 2018 When it comes to offering liberating opportunities for creative email marketing, nothing compares to April Fool’s Day. There are no constraints regarding color schemes (that’s right, St. Patrick’s Day, we’re looking at you!), no themes to haunt you the way, say, Halloween does, … Continue reading No Joke: 8 Email Marketing Ideas for April Fool’s Day

60 Email Marketing Strategies, Tips, and Examples

Jordan Lore — December 25, 2016 — December 25, 2016 It’s no secret that email is still the #1 most effective marketing channel around. Unlike other channels like PPC or social media marketing email has one significant difference: it’s permission based. Permission meaning people willingly agree to accept your communication. Where ads and promotional campaigns … Continue reading 60 Email Marketing Strategies, Tips, and Examples