Category Archives: Marketing Tips

Retargeting vs. Remarketing: Two Letters Make a Big Difference

by Arte Levy July 25, 2016July 25, 2016 Among the options available to digital marketers are two very similarly named tactics: retargeting and remarketing. In practice, some treat them as if they are the same, but they are probably more different than alike. Here’s how they are similar: Both are effective at identifying and reaching … Continue reading Retargeting vs. Remarketing: Two Letters Make a Big Difference

11 Free Tools You Should Use for Effective Online Market Research

by Ray Wang March 3, 2016 Follow @SmarttCanadaMarch 3, 2016 Now with digital marketing, effective market research is no longer limited to big companies with big budgets. Small and medium-sized companies can also perform extensive market research using free or affordable digital tools. To help small businesses conduct market research using effective digital tools, here … Continue reading 11 Free Tools You Should Use for Effective Online Market Research

3 Fantastic Ways Small Businesses Can Save Cash on Marketing Materials

by Dorien Morin-van Dam February 1, 2016February 1, 2016 Need Some Creative Ways To Cut Down on Printing Cost? Think back to when you first started thinking about starting a business; wasn’t there so much to do? Putting together a business plan, and a marketing plan, aren’t small tasks. Raising capital, or as many do … Continue reading 3 Fantastic Ways Small Businesses Can Save Cash on Marketing Materials

You Are Not Using One of the Best Business Weapons at Your Disposal

by Kelly J. Waffle January 20, 2016 Follow @MarkistryJanuary 20, 2016 Consider Yourself A Frontier Lawman… There is a business weapon that you should use more often whether you are on staff or in management, whether you are in Sales or in Marketing, and whether you have been at your organization for 15 days or … Continue reading You Are Not Using One of the Best Business Weapons at Your Disposal