Predicting what will happen gets all the attention, but knowing what won’t happen can be every bit as valuable. Mike Maynard on January 23, 2025 Every year, the martech world is flooded with bold predictions about what’s next. But let’s face it: some of those predictions are never going to happen. Here are 10 … Continue reading 10 martech predictions of what won’t happen in 2025
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships. MarTechBot on January 13, 2025 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is … Continue reading Welcome emails lift KPIs: Best of the MarTechBot
Insights into martech usage trends and budget challenges, plus strategies for overcoming the martech performance gap from the most recent CMO Survey. Ana Mourão on January 9, 2025 The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the … Continue reading Martech disappointment grows despite increased usage
New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences. Kim Davis on January 8, 2025 Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever. Sixty-six percent say they are using 16 or more marketing solutions. The conclusions are based on … Continue reading Martech stack complexity fragments audience data
U.K. marketers say they’re relying on AI to connect with shoppers for the holiday season. Constantine von Hoffman on December 12, 2024 It’s beginning to look a lot like an AI Christmas for U.K. marketers. Fifty-five percent of them are using the technology to plan and refine their seasonal campaigns, according to a study … Continue reading AI-powered martech news and releases: December 12
2025 is not for big martech spend but for laying an AI-ready foundation. Here’s how to balance budget restraints with innovation. Anita Brearton on December 12, 2024 As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. The … Continue reading Why 2025 is the year for martech optimization, not expansion
Organizational placement shapes martech professionals’ roles, responsibilities and impact across marketing, IT and product teams. Steve Petersen on December 6, 2024 Martech practitioners operate at the intersection of marketing and technology. As such, they can be placed at different places on an organizational chart. Where they are in the organization affects their responsibilities and … Continue reading Where do martech practitioners sit in organizations?
With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments. Frans Riemersma on November 25, 2024 Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts, reflecting a shift … Continue reading 3 steps to increase your martech budget
See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences. Venkatraman Kannan on November 11, 2024 A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes … Continue reading The execution team’s role in a martech center of excellence
It starts with managers looking for new features and ends three to six months later with a new tool for the team. Mike Pastore on October 31, 2024 Marketing organizations make changes to their martech stacks all the time. After all, there are more than 14,000 martech applications on the market, and licenses are … Continue reading This is what the ‘typical’ martech replacement looks like
