Here are the artificial intelligence-powered marketing technology products, platforms and features announced this week. Constantine von Hoffman on September 21, 2023 Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five … Continue reading This week’s AI-powered martech releases
Category Archives: Marketing Technology
Marigold unveils all-in-one relationship marketing solution
It brings together email, omnichannel marketing, SMS and loyalty technology with integrated zero-party data and personalization tools. Constantine von Hoffman on September 19, 2023 Marigold has unveiled a comprehensive relationship marketing solution, designed to achieve hyper-personalization at scale while navigating complex privacy and deliverability challenges. “Relationship Marketing is a long-term strategy focused on the customer … Continue reading Marigold unveils all-in-one relationship marketing solution
This week’s AI-powered martech releases
HubSpot and Salesforce weren’t the only companies with new AI implementations this week. Here’s a roundup of the others. Constantine von Hoffman on September 8, 2023 The week’s AI news started with a bang as both HubSpot and Salesforce rolled out new implementations. They were followed by Amazon adding AI to its Thursday NFL games … Continue reading This week’s AI-powered martech releases
MarTech’s GA4 experts to follow
If you’re working with Google Analytics 4, you know it is both frustrating and useful. Here’s our list of experts to follow for help with GA4. Constantine von Hoffman on August 29, 2023 Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most … Continue reading MarTech’s GA4 experts to follow
Martech implementation: 3 tips for cross-functional alignment
Seeking commitment and getting alignment are critical to ensure teams understand how the new solution will transform the way they work. Talisha Padgett on August 28, 2023 Martech is cross-functional by definition. Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. This may result from … Continue reading Martech implementation: 3 tips for cross-functional alignment
Preparing for marketing mix modeling: What you need to know
Google Analytics 4 is of limited use for attribution modeling. That’s where marketing mix modeling comes in. Katie Robbert on August 25, 2023 Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? That’s because data privacy regulations protect the users visiting your website. … Continue reading Preparing for marketing mix modeling: What you need to know
Top 6 martech myths debunked
Steer clear from common misconceptions that lead to haphazard decisions, poor vendor choices and failed implementations. Tony Byrne on August 11, 2023 You don’t have to look far in the martech world to find breathless case studies about successful system deployments and extraordinary ROI. But what’s not so well shared are the failed or incomplete … Continue reading Top 6 martech myths debunked
The martech subway system now has an AI line
The 15th annual iteration of the Real Story Group’s martech stack vendor map acknowledges the growing importance of generative AI. Kim Davis on August 4, 2023 There’s a new line in the Real Story Group’s martech and it’s artificial intelligence for marketing. That would be the light blue line with the terminus Typeface. This … Continue reading The martech subway system now has an AI line
The Mets, Red Sox, New York Times and more in this week’s martech AI roundup
MLB ads artificial intelligence to its customer experience and other AI fueled marketing technology developments. Constantine von Hoffman on July 20, 2023 The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and … Continue reading The Mets, Red Sox, New York Times and more in this week’s martech AI roundup
The secrets of successful martech event marketing
Successful technology event marketing has lessons for any brand going back to in-person or hybrid events. Shama Hyder on June 26, 2023 We live in a digital marketing world. The average US citizen spends almost seven hours a day looking at a screen, so their chances of seeing your brand’s digital ads are very high. … Continue reading The secrets of successful martech event marketing
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