Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities. Gene De Libero on July 2, 2025 Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They scrutinize capabilities lists, technical specifications and product demos without asking a more fundamental question: … Continue reading An outcome-driven framework for core martech selection
There’s been a surge in homegrown martech tools in the past year, and AI is almost certainly the reason why. Mike Pastore on June 20, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: MarTech 2025 State of Your Stack Survey. MarTech’s 2025 State of Your Stack Survey found … Continue reading Homegrown martech tools are making a comeback
Crumbl faces a $24 million lawsuit for using unlicensed music on TikTok. Here’s how to avoid the same mistake. Jay Mandel on May 16, 2025 In April, Warner Music Group sued the viral bakery chain Crumbl for $ 23.85 million, claiming it used 159 copyrighted songs in TikTok and Instagram posts without securing proper … Continue reading Crumbl’s legal trouble shows the risks of shortcut marketing
From CDPs to UX testing, FOBO can stall martech progress. Here’s how to address it and keep your tech stack agile. Steve Petersen on May 9, 2025 I recently listened to “If You Could Live Anywhere” by Melody Warnick, a thoughtful guide for remote workers deciding where to settle. While it’s about choosing where … Continue reading Overcoming fear of better options in martech decisions
Integration isn’t a martech problem, it’s an organizational one If your integration “works” but customers still suffer, the issue isn’t technical. It’s structural and solvable. May 8, 2025 “We need better integration between our systems.” I hear this from marketing leaders constantly, followed by questions about middleware, APIs and data connectors. Yet, after … Continue reading Integration isn’t a martech problem, it’s an organizational one
Martech Landscape 2025: Growing, shrinking and reshaping all at once The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time. May 7, 2025 Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, … Continue reading Martech Landscape 2025: Growing, shrinking and reshaping all at once
More data means a more comprehensive view of consumers, which should lead to more effective campaigns. That’s the theory, anyway. Mike Pastore on April 7, 2025 At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. Digital experience vendors gobbled up … Continue reading The latest trend in martech M&A: Agencies buying data collaboration firms
Two phone numbers, one customer and a scheduling mix-up — here’s what happens when messaging systems don’t communicate. Steve Petersen on April 4, 2025 One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. Recently, … Continue reading A martech tale of multi-channel confusion
Feature bundling and stakeholder preferences contribute to martech overlap. Here’s how to analyze and manage it strategically. Steve Petersen on March 7, 2025 It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and inefficiencies. Knowing when … Continue reading The smart way to handle overlaps in your martech stack
AI-powered everything might sound great, but if your martech stack isn’t delivering results, it’s time for a reality check. Gene De Libero on February 14, 2025 Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality … Continue reading The truth about martech in 2025 and how to make it work for you
