Darleen DeRosa — September 30, 2019 Follow @onpoint_llc Organizations face a great deal of pressure when it comes to making hiring decisions . Selecting a candidate who isn’t the right fit for a position can be a costly mistake in terms of lost time, money, and productivity. Unfortunately, even if a company does make the … Continue reading Why Mentoring During the Onboarding Process is Beneficial
Macy’s Changing Its Marketing Strategy by Laurie Sullivan @lauriesullivan, September 20, 2019 Macy’s will begin testing same-day delivery in 30 markets for online orders of $75 or more starting Oct. 1, in an effort to change the way it markets its own brand to consumers. The company has spent years helping the brands that … Continue reading Macy’s Changing Its Marketing Strategy
It is pointless to apply trends and technology if the strategy does not make meaningful connections to align with your products or services. Sharon Joseph on August 15, 2019 Long gone are the days of The Big Idea from The Big Ad Agencies. Successful marketing is based on ongoing customer experiences. Any well-respected company knows … Continue reading Marketing strategy and operations: The silent knights of your org
Fine-tune small things to see what works for your customers and consider exclusivity tactics that lead to loyalty. Kyle Henderick on August 6, 2019 While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is opportunity … Continue reading 4 easy ways to refresh your marketing strategy during the summer
Taking the time to understand and refine your demographic targeting will pay off for you business, manipulating algorithms will not. Timothy Carter on August 2, 2019 Algorithms have come to define a significant chunk of modern marketing strategies. Google’s search engine algorithm dictates which websites appear highest in relevant search results, driving search engine optimization … Continue reading How next-generation algorithms could impact your marketing strategy
Teodora Ema Pirciu — July 29, 2019 — July 29, 2019 Marketing B2B tech companies is challenging. For most, it requires investing significant efforts in creating awareness, generating leads, and closing sales. For B2B tech startups, you can also add the pressure that comes along with launching a new product, as well as the lack … Continue reading 5 Inbound Marketing Strategy Tips for Tech Startups
SMX Advanced presenters Amy Bishop and Michelle Morgan outline tactics for paid media channels to effectively guide users from discovery to conversion. Joe Martinez on June 13, 2019 Everyone in attendance during the SMX Advanced presentation with Amy Bishop and Michelle Morgan got an amazing deep dive on using paid media channels to effectively guide … Continue reading Here’s how you align marketing strategy with your customer’s journey
Elizabeth Williams — May 28, 2019 Follow @bizmkter — May 28, 2019 The past few posts have been a gentle kick in the ass for my marketing colleagues. For too long we’ve been ignoring our friends in HR, and it’s time we accepted the proven connection between talent and revenue and got on with the … Continue reading 7 Really Simple Ways Marketers Can Help HR
Here are three ways marketers can move into new markets while staying true to their core audience. Ben Gibson on May 24, 2019 Two running enthusiasts founded Nike in 1971 and created the first pair of Nike shoes using a waffle iron. Nike has come a long way since then – between the design of … Continue reading Learn how to target adjacent markets with smart risk-taking
Smart companies can shape their reputations and visibility with online word of mouth and careful attention to customer feedback. Adam Dorfman on April 18, 2019 For many industry practitioners, including me, the Moz Local Search Ranking Factors report serves as a useful and reference throughout the year to stay abreast of local search ranking … Continue reading Here’s how digital word of mouth and search have converged
