Category Archives: Marketing Strategy

Here’s how we prepare for a new decade of marketing innovation

We should not be afraid to take a bolder approach with personalization if we’re proactive in creating high standards with our customer’s data privacy. Kyle Henderick on January 16, 2020 at 1:03 pm The end of the decade will be here before we know it. And despite prevalent fears about an upcoming recession (one expert … Continue reading Here’s how we prepare for a new decade of marketing innovation →

A Quality Message Map Makes a Powerful Competitive Weapon

Marketing Strategy

Laura Patterson — January 13, 2020 One of Marketing’s primary jobs is to develop the positioning and messaging for the company and its products and services. The key messages and supporting points are often captured visually in what is referred to as a message map. A quality message map serves as a tool to ensure … Continue reading A Quality Message Map Makes a Powerful Competitive Weapon →

Broaden your marketing skills to succeed as an agile marketer

Marketing Strategy

To be a good agile marketer, get yourself comfortable with the uncomfortable. Stacey Ackerman on January 13, 2020 As marketers, we value our special skills, or as I often refer to it, our superpowers. I always explain that my superpower is writing because sometimes it’s easier for me to express my thoughts this way rather … Continue reading Broaden your marketing skills to succeed as an agile marketer →

The 16 Best Marketing Strategies to Try in 2020

Marketing Strategy

Lisa Smith — January 11, 2020 Well, 2020 is here. And, so far, it doesn’t look much different than December 2019. That’s why we asked dozens of digital marketers for their best marketing strategies of last year—and, boy, did they deliver. Here’s a look at what tops the list for marketing experts 2019—and what we … Continue reading The 16 Best Marketing Strategies to Try in 2020 →

How to Make the Most of Your Sales This Christmas

Marketing Strategy

Rachel Smith — December 20, 2019 Follow @EKM_UK When preparing for one of the busiest periods of the year, there is a lot to consider and you may have little time. We’re going to be talking through some quick wins that you can do to make the most out of your business sales this Christmas. … Continue reading How to Make the Most of Your Sales This Christmas →

Ebay Selling Tips to Turn Watchers Into Buyers

Marketing Strategy

Michael Ugino — November 12, 2019 You’re feeling pretty excited about your eBay sale: no bites yet, but within just a few hours, five people have added the listing to their watch list. Someone will surely nibble soon, you think. A few days pass, and the end of your sales time frame ends—a bunch of … Continue reading Ebay Selling Tips to Turn Watchers Into Buyers →

5 Fundamentals of Any Demand Generation Marketing Strategy

Marketing Strategy

Karleigh Fantacone — October 23, 2019 Picture it. You have a product or service that isn’t getting the attention you hoped for and, therefore, you’re not meeting the goals you had for it either. Why is this happening? Maybe it’s a new product no one knows about yet or maybe you improved a service offering, … Continue reading 5 Fundamentals of Any Demand Generation Marketing Strategy →

5 Ways to Celebrate Halloween with Your Customers

Marketing Strategy

Syed Balkhi — October 21, 2019 Follow @SyedBalkhi If you’re a business owner, especially an eCommerce business owner, you probably focus a lot of your holiday marketing efforts on Christmas—the biggest spending holiday of the year. But, don’t forget about Halloween! Halloween is the perfect time to celebrate with your customers. You might think that … Continue reading 5 Ways to Celebrate Halloween with Your Customers →

How to Improve Your CPQ Pricing Strategies

Marketing Strategy

Louis Columbus — October 15, 2019 Follow @louiscolumbus Manufacturers can get more than their fair share of channel sales and margins by improving price management for every dealer, distributor, and reseller they sell-through. It’s possible to expand earnings by 50% on slight increases in volume when pricing is consistent channel-wide. McKinsey’s latest research on the … Continue reading How to Improve Your CPQ Pricing Strategies →

Soapbox: Hope is not a marketing strategy

Marketing Strategy

When you give a creative team a strategic, authentic and singular insight, it will inspire great work. Theresa Forman on October 15, 2019 Building a corporate, product or service brand – or planning any go-to-market activity in support of that brand (campaign, website, content, etc.) – in the absence of a strategy is like building … Continue reading Soapbox: Hope is not a marketing strategy →