HybridCompute from ActionIQ will allow the CDP to query data from external sources like enterprise data lakes. Kim Davis on September 14, 2022 ActionIQ, the CDP and CX solutions provider, has announced HybridCompute, a new feature of its InfiniteCompute technology. InfiniteCompute enables the processing of data at, in principle, unlimited scale. HybridCompute will allow the … Continue reading ActionIQ adds capability to query data from external sources like data lakes
Category Archives: Marketing Platforms
A Beginner’s Guide to Understanding and Building a PaaS Marketing Strategy
A Beginner’s Guide to Understanding and Building a PaaS Marketing Strategy Sijdah Hussain / 17 Aug 2022 It feels like (August 31, 2022) when the first public PaaS (platform as a Service) named Zimki was launched at EuroOSCON in March 2006. Fontango launched the beta version after finishing its development in 2005. However, when … Continue reading A Beginner’s Guide to Understanding and Building a PaaS Marketing Strategy
20 questions to ask MPM system vendors
What you need to know when assessing MPM vendors. Pamela Parker on July 28, 2022 A marketing performance management (MPM) system employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. Its purpose is to help marketers allocate future spend and bring it in line with … Continue reading 20 questions to ask MPM system vendors
MediaRadar Adds Twitter And Instagram Ad Intelligence Capabilities
MediaRadar Adds Twitter And Instagram Ad Intelligence Capabilities by Laurie Sullivan @lauriesullivan, June 30, 2022 MediaRadar added Twitter and Instagram to its social tracking capabilities, in addition to Facebook and Snapchat, the company announced Thursday. Later this year, the company plans to offer geographic buying trends to the social feature. “There are many new sales enablement … Continue reading MediaRadar Adds Twitter And Instagram Ad Intelligence Capabilities
Xandr Strikes Trial Deals With Six Measurement Companies
Xandr Strikes Trial Deals With Six Measurement Companies by Wayne Friedman , April 21, 2022 Building on more TV measurement tests from TV advertising sellers, Xandr, the advanced advertising/marketplace unit now owned by Microsoft, announced it has struck deals with six measurement companies in preparation for the upfront TV market. Comscore, EDO, Samba TV, TVision, … Continue reading Xandr Strikes Trial Deals With Six Measurement Companies
ActiveCampaign extends Slack integration
Sales, marketing and customer support teams connect through ActiveCampaign app for Slack. Chris Wood on April 4, 2022 Customer experience automation company ActiveCampaign has extended its integration with Slack to connect sales, marketing and customer support teams and operations. The ActiveCampaign app for Slack can be used by small organizations, as well as large enterprises. … Continue reading ActiveCampaign extends Slack integration
A new way of marketing planning: At the last responsible moment
Could your marketing plan become irrelevant if it’s too detailed too soon? Absolutely. Stacey Ackerman on April 1, 2022 at There’s a big misconception in agile marketing and that’s, “We’re agile—we don’t have to plan.” Well, that couldn’t be further from the truth. In fact, agile marketing involves even more planning than most traditional marketing, … Continue reading A new way of marketing planning: At the last responsible moment
Edison Interactive launches DOOH self-serve platform
Through a partnership with DanAds, the new platform makes ads affordable for SMBs. Chris Wood on March 31, 2022 Edison Interactive, a CMS for connected screens, today launched a self-service platform for digital out-of-home (DOOH) advertisers, as a result of a partnership with self-serve adtech company DanAds. The self-serve functionality opens up ad placements for … Continue reading Edison Interactive launches DOOH self-serve platform
Merkle Capitalizes On The Unique Snowflake
Merkle Capitalizes On The Unique Snowflake by Laurie Sullivan , Staff Writer @lauriesullivan, March 30, 2022 Consumers continue to demonstrate a new willingness to switch brands as inflation rises and supply chains leave spaces on physical shelves and in online shopping carts. Ad targeting that relies heavily on data and precision can sometimes bring customers back … Continue reading Merkle Capitalizes On The Unique Snowflake
The Trade Desk launches certified service partner program for SMBs
Goodway Group is first to join as partner. Chris Wood on March 22, 2022 Today, The Trade Desk announced the launch of a new certified service partner program, welcoming Goodway Group as the inaugural partner for the program. The aim of the program is to meet the needs of small and medium-sized businesses by allowing … Continue reading The Trade Desk launches certified service partner program for SMBs
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