by Jordan Con July 20, 2016 Follow @jordanmconJuly 20, 2016 A few months ago we put together an attribution flow chart to help marketers figure out which attribution model was the right fit for their situation. Based on questions like, “How many marketing channels do you use?” or “How long is your marketing cycle?,” the … Continue reading All 11 Marketing Attribution Models, Explained
by Aaron Agius July 7, 2016 Follow @IAmAaronAgiusJuly 7, 2016 When starting out with an online marketing strategy, it can sometimes be difficult to find the right approach and direction for your content. One of the biggest challenges that marketers run into is knowing how to go about drawing in an audience. 50% of B2C … Continue reading The 10 Marketing Metrics and KPIs Every Startup Should Be Paying Attention
