Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter, and Instagram to uncover the innovative ways they’re using these channels. Chris Kerns on September 26, 2016 As marketers, we strive to find new ideas for campaigns, strategies and tactics from any source we can find. Looking to our … Continue reading What marketers can learn from governments on social
by Julia Blake Follow @JulieBLKAugust 5, 2016 Pokemons are in and out, there and everywhere… I can’t remember the same worldwide madness about a toy since probably the 1990s when every teenager had a Tamagotchi. Remember, hah? That was crazy how children took care about the inanimate creatures that needed to be feed and pay … Continue reading Build Your Own Pokemon Go Marketing Strategy [Real Example]
by Aaron Baar, Staff Writer, July 12, 2016 In a world where content is king, creating that content, making it relevant, scalable and easily found is of upmost importance. Accordingly, Accenture Interactive has started a Digital Content Studio that it hails as a “research-driven, creative strategy practice, created to explore the critical issues and opportunities … Continue reading Q&A With Accenture Interactive Content Studio’s Donna Tuths
by Charlene Weisler, Op-Ed Contributor, July 12, 2016 The agency business has been undergoing change, not least of which is through the use of new technology to deliver the best messaging to the right consumer at the right time. Fourteen years ago, Ben Kirshner, CEO of Elite, started Coffee for Less, an online store … Continue reading Making Media Better Than Ever: Q&A With Elite’s Ben Kirshner
by Donna LaNasa June 30, 2016June 30, 2016 What Is A Social Sales Force? Simply put, a social sales force is comprised of motivated, unpaid ambassadors and influencers — what we at Converse Digital call Social Agents. Social Agents introduce you to prospective visitors online through Facebook posts, Instagram pics and Twitter taunts telling everyone … Continue reading Why You Need To Build Your DMO’s Social Sales Force
by Tim Matthews June 11, 2016 Follow @timmatthewssvJune 11, 2016 I’d heard of pixels being fired, but never burned. The term burn pixel was a new one on me. To understand burn pixels, you first need to know about tracking pixels, which are single, transparent pixels placed on web pages. We all encounter tracking pixels … Continue reading Marketingspeak – What’s a Burn Pixel?
by Angela Hausman, PhD June 2, 2016 Follow @MarketingLetterJune 2, 2016 So, you’re marketing a startup. Think revenue, not Series A. That’s right. Because revenue is free money — you don’t have to pay it back, answer to investors, dilute ownership. Nothing. Nada. No strings attached. So, why are startups so focused on VC money, … Continue reading Marketing a Startup: Revenue is FREE Money
by Pam Danziger, , Op-Ed Contributor, May 24, 2016 Recently I addressed the M2W: Global Summit on Marketing to Women (#M2W), hosted by PME Enterprises and presented by Google. In preparing my remarks, I pondered why in 2016 we needed a marketing to women conference at all? Why wasn’t it a marketing to people conference … Continue reading Marketing To Women: You Can’t Afford Not To
by Sean Hargrave, , Staff Writer, May 23, 2016 Amidst all the announcements at the recent Adobe Summit, one truly caught my eye. It was a very simple step forward, but one that could easily be understood and implemented with minimal disruption and training because it resembles the experience we all have when texting, only … Continue reading Subject Line Suggestions Will Replace Gut Feeling With Data-Driven Insight
by Louis Foong May 7, 2016 Follow @thealeagroupMay 7, 2016 Modern marketing is a mix of math and magic – you need the insights drawn from Big Data, but you also need to be able to connect with customers on a human level. It takes a special kind of talent to be able to merge … Continue reading Secrets of Marketing Leaders [Infographic]
