Small Business Saturday (just 6 weeks away on November 29th) is where consumers are encouraged to buy from local businesses, particularly for their holiday shopping. It is an initiative that was started by American Express back in 2010, and it always takes place on the Saturday after the Black Friday shopping day (which is the … Continue reading 7 Small Business Saturday Marketing Ideas For Your Online Business
New free service, part of Twitter’s Fabric app development platform, is available globally today for iOS, Android and the web. Martin Beck on October 22, 2014 at 3:23 pm No one likes being forced to create another user name and password. It’s one of the biggest frustrations of the internet age. And Twitter is aiming … Continue reading Goodbye Email & Social Logins? Twitter “Digits” Lets Apps & Sites Offer Login Via Phone Number
It can take years to build up a reputation, yet it can take seconds to lose it. But, half of the struggle to gain any credibility at all starts from the very first meeting. First impressions are one of the most important aspects of growing a business. If the customer or client buys into you, … Continue reading Getting It Right – Your Business’ First Impressions
The growth of the World Wide Web has fundamentally changed marketing. The discipline is now far more complex and the choice in tools, channels and techniques seems to be increasing every day. According to chiefmartec.com (Scott Brinker) the marketing technology landscape went from around a 100 companies in 2011 to 950 companies in January 2014… … Continue reading Data, Design and Analytics: Is This The Future Of Marketing?
As marketers, we tend to like powerful words and pictures. But sometimes, you have to just let the stats speak for themselves. Companies that use marketing automation see 53 percent higher conversion rates than non-users, and an annualized revenue growth rate 3.1 percent higher than non-users, according to the Aberdeen Group. And eMarketer reports that … Continue reading Automation Demystified: Five Impact-Driven Insights for Modern Email Marketers
by Francois Laxalt, Oct 22, 2014 Digital marketers are under pressure to increase the number of messages in order to drive revenue. But can we deliver all these messages and do it in a way that increases conversions and reduces marketing fatigue? The Evidence Speaks The marketing fatigue phenomenon was the subject of a first-of-its-kind … Continue reading Fighting Marketing Fatigue: Proof You Can Increase Message Frequency And Still Win
Chasing your dreams can be exhilarating. It is once in a lifetime decision that you make based on some of your future goals and aspirations. Many startup founders and entrepreneurs know that it does take some failure to succeed, but that doesn’t make failing any easier. The tech world was turned upside down in 2013 … Continue reading The Psychological Challenges of Entrepreneurship
Webinars are taking the digital marketing world by storm. Also known as web conferencing, webinars are services that allow real-time, multicast video conferencing or audio conferencing events to occur even when participants come from remote locations. These are made possible through online technologies like TCP/IP. Some great examples of oft-cited webinar services include Google Hangouts, … Continue reading 8 Reasons Why a Webinar is a Great Marketing Tool
A healthy change is taking place: Consumers are demanding that brands engage them in conversations versus one-way blasts. But for this to be effective, both consumers and marketers have to change previous behaviors. Consumers have to recognize that to receive more relevant and personalized communications, offers, and experiences, they need to provide deeper personal or … Continue reading Disney Finds Magic In Reciprocity Marketing
Columnist Susan Esparza weighs in on native advertising, advising marketers to create ads that provide value to users. Susan Esparza on October 20, 2014 In magazines, it’s called an advertorial. In academia, it’s a sponsored study. In search, it’s paid placement. But whatever the name, the goal is the same – produce content that looks and … Continue reading Native Advertising: Inspired Or Invasive?
