By Douglas Burdett, Published November 10, 2014 Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? A focus on two things can help it all fall in place. The way people buy has changed dramatically. Studies show that 60% of the B2B sales cycle is over before a prospect first … Continue reading The 2 Things You Must Nail For Lead-Generating B2B Content
By Jessica Mehring, Published November 8, 2014 I was doing competitive research for a B2B client recently and I noticed something odd. Many of my client’s competitors had started creating content (blogs, white papers, case studies, etc.) years ago – but then stopped after a year or two. The content on their websites was years … Continue reading How B2B Companies Scare Off Customers
The Review Action in Gmail can be used by restaurants, retailers and others to take the friction out of getting user reviews. Ginny Marvin on November 7, 2014 Did you know you can ask customers to submit a review right from their Gmail inboxes? If you’re a Gmail user you’ve probably seen the RSVP dropdown … Continue reading Collect Customer Reviews Right From The Gmail Inbox
Police riot gear. Welders. Inflatable animal toys. By Ainsley O’Connell Even after its record-setting $25 billion IPO on the New York Stock Exchange, Chinese conglomerate Alibaba Group remains something of an enigma to many Americans. With a broad portfolio of online properties that range from eBay-style e-commerce to tech-enabled financial services, it’s hard to define … Continue reading Inside The Strange And Disturbing Listings On Alibaba.com
By Ken Mueller, Published November 8, 2014 On a recent busy day at work I was walking through the pub I noticed some dirty dishes on a table that had yet to be cleared. I picked up the dishes to run them upstairs the kitchen when some friends of mine walked in. They looked at … Continue reading Marketing Often Means Getting Your Hands Dirty
By Barney Garcia, Published November 8, 2014 October marks the beginning of holiday season for many businesses. Halloween, Thanksgiving (in the U.S.), Christmas, Hanukkah, Black Friday, and Cyber Monday mark some of the biggest and busiest times for all types of businesses. If you haven’t already started planning for the holidays, it’s time to kick … Continue reading 4 Steps To Prep Your Search Engine Marketing For The Holidays
By Lucy Hardaker, Published November 7, 2014 Excited to get your 2015 content marketing budget and plans signed off? Us too! 58% of B2B marketers are planning to increase their content marketing budget over the next 12 months. But with more budget, comes more content – 70% of B2B Marketers are creating more content than … Continue reading 2015 Content Trends: Top Tips for Spending Your Budget Wisely
By Bobbie Wasserman, Published November 5, 2014 It’s that time of year again…business and marketing budgeting time. Whether you are an active officer in a C-suite or are trying to figure out the communication needs of your small and growing business, one of the most important line items is public relations. How much money will … Continue reading The Marketing Budget Buzz for 2015
By Dave Brock, Published November 6, 2014 I’m fascinated about a lot of the discussion about marketing and sales alignment. Inevitably, the discussion narrows to MQL’s and SQL’s. The alignment discussion inevitably focuses on gaining agreement on the definition and metrics surrounding these two metrics. Some of the things discussed are, agreement and alignment around … Continue reading Marketing And Sales Alignment Or Integration?
73 percent said they’ll use mobile devices to shop this year. Greg Sterling on November 6, 2014 As with other holiday related surveys being released almost daily, new consumer data from shopping site Retale (1,000 U.S. adults) argue that consumers will spend more money on shopping this year. And much of that spending will be influenced by mobile. Earlier this week … Continue reading Survey: Locating Stores Is Primary Mobile Shopping Activity
