Company uses mobile behavior to quantify consumer interests so clients can act on customer intent. Marketing Land on April 10, 2015 Gravy, a mobile/local behavioral marketing company, has announced a Series A funding round of $7.6 million. The investment comes from publishing giant Gannett Co., along with MetTel and Gravy’s current board chairman, Richard Braddock. … Continue reading Gravy Lands $7.6 Million Series A Financing To Expand Mobile/Local Products
by Jonny Ross April 10th, 2015 Define marketing. For many of us this would be a relatively easy thing to do. The process by which a company or business promotes their latest products or services to existing and potential customers using techniques such as market research and consumer analysis to find out the best ways … Continue reading The Difference Between Marketing And Growth Hacking
Laurie Sullivan @lauriesullivan, (April 09, 2015) Search marketers familiar with auction-based advertising could have a new opportunity if the trend continues. Picture this: One ad budget, five advertising channels, and an automated auction-based platform that works similar to those focused on search like Bing Ads and Google AdWords. It can allocate budgets across channels, in … Continue reading Programmatic Giving Search Marketers Opportunity To Oversee Other Media
Laurie Sullivan @lauriesullivan, (April 03, 2015) Search engines provide answers to questions that we don’t know, and with a click or two confirm those we think we do. Numerous research papers from prestigious schools and scholars suggest that search engines make people dumb. The latest from researchers at Yale University suggests that search engines make … Continue reading Search Engines Make Us Think We’re Smart
Laurie Sullivan @lauriesullivan, (April 01, 2015) Capturing one complete view of the customer journey remains ridden with obstacles, yet it is imperative for success. A recent study reveals weaknesses in data-driven marketing, with just 6% admitting they have access to one view of customer data across their enterprise. The remainder of the 171 brand marketers … Continue reading Brands With Limited Data View Fail At Data-Driven Marketing
As the rate of change within marketing accelerates, brands will either lead or be left behind. Columnist Paul Roetzer posits that marketing talent, not technology, will determine the winners and losers. Paul Roetzer on April 1, 2015 Marketing technology solutions are abundant, but the talent fully trained to activate and optimize them is scarce. That … Continue reading 20+ Resources For Building Tech-Savvy Modern Marketers
Dave HubbardMarch 31, 2015 The B2B buyer purchasing journey has fundamentally changed yet most companies are still using the same sales and marketing processes that they did 20 years ago. The buyer is self-educating online using Social Media and mobile, and we’re successfully adapting to this technology evolution. However, technology is an enabler, not the … Continue reading Facilitating The Evolving Buyer Journey: Both Marketing and Sales Must Adapt
Business.comMarch 26, 2015 On a recent trip to San Francisco I met up with a long-time friend for dinner. Matthew had just completed his courses to become a Certified Personal Trainer and is launching his practice in a relatively crowded market. Over the course of dinner he asked for my thoughts on how he could … Continue reading Stand Out In The Crowd & Break Through The Promotional Clutter
Simon EllisMarch 23, 2015 One of the key drivers in FMCG companies is innovation, but sometimes it is easier said than done. Just why is innovation management important and how can companies, large and small, implement an effective and sustainable new product development process? The importance of innovation management In 2005 management consulting firm, Arthur … Continue reading What’s Your New Product? Your Innovation Management Roadmap
Luana SpinettiMarch 20, 2015 Google+ is not a social network for silly cat pictures or video jokes (even though you can share those, if you like). Google+ users are mostly marketers, industry experts and business owners of any kind. In a way, that makes it almost as professionally oriented as LinkedIn. However, Google+ is often … Continue reading 10 Essential Rules For Effective Google+ Marketing In 2015
