How can marketers react to events as they happen, delivering instant digital gratification to consumers? Columnist Brian Rigney offers some tips. Brian Rigney on May 19, 2015 Consumers are living for the moment, because time is an increasingly precious resource. The same applies to marketers who are trying to tap into those consumer moments as … Continue reading 5 Steps To Freedom: The Key To Being A Rapid Marketer
Megan MarrsMay 18, 2015 Marketing graders are handy tools to have around, evaluating and grading your website to help you improve your marketing performance. Today we’re looking at 10 awesome marketing graders that will help you get a sense of how far you’ve come down the marketing road, and where you should focus your gaze … Continue reading 10 Marketing Graders to Make Your Site Better, Faster, Stronger
Rachel MooreMay 6, 2015 Managed Voice over Internet Protocol (VoIP) services, also known as hosted VoIP services, have long been popular with SMBs and, over the past three to four years, have gained significant traction with enterprises. While the growth rate of this $ 1-billion dollar market has slowed, its reach continues to expand thanks … Continue reading 5 Quick Tips For Selling Managed VoIP Services
How can you make account-based marketing suit your particular needs? Columnist Thomas Koletas outlines five ways to deliver the best possible results. Thomas Koletas on May 5, 2015 Account-based marketing — the practice of marketing to an individual or prospect as an audience of one — is gaining efficacy with the latest wave of targeted advertising because … Continue reading 5 Ways To Master “Marketing-As-A-Service” Platforms For Account-Based Marketing
Contributor Sahil Jain shares the top questions asked by marketers at a recent social media event, along with the expert panelists’ answers. Sahil Jain on April 30, 2015 More often than not, marketers and the companies they work for have limited resources. Unless you have an infinite amount of time or money, driving success on every … Continue reading Everything Marketers Want To Know About Social Media Marketing But Are Too Afraid To Ask
There’s “still time” to optimize your email subject lines! Contributor Tom Sather shares stats on what kind of text drives opens in today’s environment. Tom Sather on April 29, 2015 A picture may be worth a thousand words, but with Gmail’s latest decision to kill Grid View, we’re back to writing subject lines the old-fashioned way: with textual … Continue reading Text-Only Subject Lines That Perform, Now That Gmail Grid View Is History (DD)
Downtrodden self-doubting parents get understanding and encouragement from the Coca-Cola brand’s new effort. Steve Hall on April 28, 2015 It’s always interesting when a brand attempts to both pull at the heartstrings and insert itself into a current topic of conversation in a relevant way. It’s even more interesting when it actually works. Coca Cola’s Minute … Continue reading Minute Maid Celebrates Parents With #DoinGood Video, Blogger Partnership & Contest (DD)
Who has more data about Internet users than Google? The stores these folks do business with, columnist Daniel Cristo notes. And those companies may be about to share it with the search giant. Daniel Cristo on April 28, 2015 Recently, the Wall Street Journal reported that Google is in talks with advertisers on a new … Continue reading Google Gets Personal: Will Potential New Ad Service Boost Personalized Results? (DD)
Don’t expect to create much social media content to share on the Apple Watch. However, it does support bite-size consumption, including liking Instagram images and retweeting tweets. Danny Sullivan on April 25, 2015 The long-anticipated Apple Watch is finally in the hands of — or on the wrists of — the general public. With it … Continue reading How Twitter & Instagram Work On The Apple Watch; Facebook Is MIA (DD)
Manal BouchacraApril 22, 2015 As Meerkat and Periscope get into their never ending tight race, we sit back and look at how social marketers can use mobile live-streaming apps to take their strategies to the next level. Marketing has transitioned from paper and media to the web, in the form of carefully studied text. How … Continue reading 10 Reasons to Get Personal With Meerkat and Periscope in Your Social Media Strategy
