Laurie Sullivan @lauriesullivan, (June 25, 2015) Millennials make purchases based largely on anxiety or empowerment, and understanding those emotional drivers may become the biggest key to connecting with them, according to a study. For Millennials, staying connected with friends and family by sharing their emotions on social media has become a daily way of life, … Continue reading Marketers Fail At Using Emotional Drivers To Reach Millennials
Category Archives: Marketing Guide
Wanting To Maximize The Conference Experience, This CMO & His Partners Created Bizzabo
Get To Know: Alon Alroy, Co-Founder and Chief of Marketing & Business Development for events management solution Bizzabo. Amy Gesenhues on June 24, 2015 After wasting countless hours at conferences and professional events trying to identify the right people to network with and best sessions to attend, Alon Alroy, Eran Ben-Shushan and Boaz Katz recognized … Continue reading Wanting To Maximize The Conference Experience, This CMO & His Partners Created Bizzabo
5 Reasons Marketers Fail With Data
Are you still not fully utilizing data? Columnist David Booth outlines five things you need to do to help you and your organization better dive into data. David Booth on June 22, 2015 In the recent “Big Data for Marketing & Sales: Data Accuracy to Business Impact” study by IDG Connect, nearly half of respondents are still … Continue reading 5 Reasons Marketers Fail With Data
Maximize Marketing Reach: A Glance At The Customer Is All You Get
Columnist Brian Rigney discusses how marketers can deliver richness and brand identity across all channels and devices to turn a glance into a deep dive. Brian Rigney on June 10, 2015 The window of opportunity to get a browsing consumer’s attention is a very small one — and increasingly it is a window viewed on … Continue reading Maximize Marketing Reach: A Glance At The Customer Is All You Get
5 Keys To Improving Your A/B Tests
If you want valuable customer insights, you need to test — and test some more. Columnist Jordan Elkind offers five approaches for more effective marketing experiments. Jordan Elkind on June 8, 2015 As a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your search … Continue reading 5 Keys To Improving Your A/B Tests
The Marketing Conference Guide for Socially Awkward People
Mars DorianMay 28, 2015 You know what’s more awkward than being a socially awkward person? Going to a conference filled with socially awkward persons. Last weekend I returned from the DNX, Europe’s only Digital Nomad Conference for online biz owners who also want to travel the world. It was a rich lesson in learning how … Continue reading The Marketing Conference Guide for Socially Awkward People
Google Delivers On Need To Track Mobile Metrics, Performance (DD)
Laurie Sullivan @lauriesullivan, (May 28, 2015) A growing need to track performance in mobile applications prompted Google to build out a tool that tracks metrics, and sign on partners to support the move. The company announced Google Analytics for Apps Thursday at its annual I/O conference. The tool provides greater transparency into the effectiveness of … Continue reading Google Delivers On Need To Track Mobile Metrics, Performance (DD)
A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty
As Director of the DotGreen Community, David Maddocks sees domains as channels or “doorways” into a company or brand. Amy Gesenhues on May 22, 2015 After leading marketing efforts for Converse, and then serving as an adviser for brands like IBM, Jockey International and Keds, David Maddocks was appointed CMO and general manager of business … Continue reading A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty
Retailers, Google Shopping Ads Are Coming To YouTube (DD)
Ads for related products will dynamically display in cards alongside retailer’s YouTube videos. Ginny Marvin on May 21, 2015 Google is launching an extension of product listing ads on YouTube with TrueView for Shopping ads on desktop and mobile. Google is bringing its very successful product listing ad format to YouTube video ads. Thursday, the … Continue reading Retailers, Google Shopping Ads Are Coming To YouTube (DD)
Next Level Native Advertising: Where Intent, Creative & Content Meet
As consumers become more receptive to native ads, marketers are taking notice. Columnist Soo Jin Oh explains why it’s time for your brand to hop on board. Soo Jin Oh on May 21, 2015 Over the past few years, consumers’ opinions of native ads have shifted. While some consumers once perceived native advertising as confusing … Continue reading Next Level Native Advertising: Where Intent, Creative & Content Meet
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