If you’re publishing online, you may fear the crazed feed frenzy of social media. Columnist Jordan Kretchmer urges you to benefit from the change and lays out four ways to do just that. Jordan Kretchmer on April 8, 2016 There’s been a great deal of discussion about the future of the publishing world lately. … Continue reading Publishers, embrace the rise of real-time social storytelling
Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there’s more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign. Matthew Barby on April 8, 2016 SEO … Continue reading What they don’t tell you about SEO
by Jack Loechner, , Staff Writer @mp_research, April 8, 2016 According to a Special Report from Chief Marketer, charting the B2B Millennial path to purchase and figuring out what really influences their buying decisions, Millennials are already at the B2B table. More than one in three American workers are now Millennials and these digital natives don’t respond to marketing … Continue reading Millennials Don’t Wear Suits
In the third installment of his series on cross-channel digital marketing, columnist Josh Dreller explains how search and display can work together to inform one another and drive results. Josh Dreller on March 25, 2016 In the first part of this series on cross-channel paid search, I posited that cross-channel marketing will one day be the standard for … Continue reading The state of cross-channel paid search, part 3: SEM & display
If your response to advertising is fear and avoidance, what kind of example are you setting? Besides, columnist Rob Rasko argues, creatives are getting more engaging in response to the competitive environment. Rob Rasko on April 7, 2016 There is a lot of chatter in our industry about the negative effects of ad blocking. And … Continue reading Marketers mustn’t be afraid to click on ads
Do you possess a single view of your customer that includes their mobile interactions and behavior on the Internet of Things? Columnist Sanjay Dholakia describes new research that shows that the time to prepare is now. Sanjay Dholakia on April 6, 2016 Historians of digital marketing will be hard-pressed to find another era when … Continue reading Just when marketers thought things couldn’t change any more, this report shows they will
Including its previously released Intelligent Events, this is the second segmentation tool the company has added this year. Barry Levine on April 6, 2016 at 12:36 pm From Kahuna’s video introducing Locales Mobile marketing platform Kahuna is adding another layer for mobile targeting. The Redwood City, California-based company announced today the launch of Locales, which … Continue reading Mobile marketer Kahuna adds Locales tool for language and location targeting
Marketers, Leslie Fine said, will increasingly focus more on their destinations and less on the step-by-step turns to get there. Barry Levine on March 31, 2016 You don’t have to go very far in the marketing tech space these days to bump into predictive technology that scores future customers, system intelligence that puts unnoticed … Continue reading Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting
Politics and marketing have a lot in common. Contributor Timothy Carter explores the similarities between the two and shows what insights we marketers can glean from the political realm. Timothy Carter on March 28, 2016 Super Tuesday is now behind us, but the march toward the 2016 Presidential election is still an exciting and … Continue reading What marketers can learn from Presidential candidates
Josh Dreller on February 22, 2016 In the first part of this series, which focused on SEM and Social, I made the case that search marketers should be leading the charge in pushing their (or their client’s) organization towards a cross-channel marketing approach. After all, search is the ultimate net for all of the other channels, right? What channel … Continue reading The State Of Cross-Channel Paid Search, Part 2: SEM & TV
