Category Archives: Marketing Guide

Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX West

Marketing Guide

How do you successfully track how your online campaigns are influencing consumers’ offline activities? Columnist Mark Traphagen recaps a session at SMX West that explored the answer to this question and more. Mark Traphagen on March 25, 2016 Sooner or later, most marketers come to realize that their analytics software never tells the whole story. Most … Continue reading Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX West →

The State Of Cross-Channel Paid Search, Part 1: SEM & Social

Marketing Guide

Josh Dreller on January 27, 2016   In just about every survey ever conducted on the value of a cross-channel marketing approach, most marketers acknowledge that using coordinated marketing channels has the potential to be more valuable than operating siloed channels individually. Of course, that’s an easy thing for marketers to theoretically agree with… Meanwhile, … Continue reading The State Of Cross-Channel Paid Search, Part 1: SEM & Social →

5 Things All Millennial Marketers Should Look For In An Employer

Marketing Guide

by Nashiha Pervin March 16, 2016March 16, 2016 With spring graduation right around the corner and many students leaving their “college nests,” as a millennial and a recent college grad myself, I thought I’d shed some light on my post-graduation predicaments. I, like many of you, was forced to leave the comfort of Academia and … Continue reading 5 Things All Millennial Marketers Should Look For In An Employer →

5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans

Marketing Guide

It’s time to move beyond “people-based marketing” as a catchphrase and jump on board. Columnist Mike Sands discusses how it will help brands connect with people and create more relevant messages. Mike Sands on March 9, 2016   “It was the best of times, it was the worst of times.” While this quote was made … Continue reading 5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans →

What “human-in-the-loop computing” means for marketers

Marketing Guide

Don’t let artificial intelligence replace human judgment in your marketing analytics. Columnist Joshua Reynolds discusses why you need a combination of human intuition and intelligent data to make the right decisions. Joshua Reynolds on March 9, 2016   Even in uncertain economic times, marketing technologies continue to flourish. Overworked marketers facing a shortage of hours … Continue reading What “human-in-the-loop computing” means for marketers →

7 Ways to Sell Fellow Stakeholders on an Explainer Video (Part 2 of 2)

Marketing Guide

by Claude Harrington February 28, 2016February 28, 2016 In Part 1 of 7 Ways to Sell Fellow Stakeholders on an Explainer Video, we explored what to do when you believe that your business could benefit from an explainer video but–before moving forward–you need to persuade your fellow stakeholders that this is the way to go. … Continue reading 7 Ways to Sell Fellow Stakeholders on an Explainer Video (Part 2 of 2) →

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