by Wayne Friedman, June 22, 2016, 9:57 AM Although brand-related face-to-face conversations have declined somewhat in the face of digital media, word-of-mouth talk is still the dominant form of brand communication among consumers. In 2015, 72% percent of brand-related conversations came in the form of face-to-face talk — down from 77% in 2008, according to … Continue reading Word-Of-Mouth Influence Still Strong In Digital Age
by Natalie Lynn June 22, 2016June 22, 2016 In this fast-paced digital world, advertising professionals can no longer afford to focus on just mobile web advertising. This is because the production of mobile apps continues to rise and, in turn, offers marketers like you a great opportunity to reach your perfect target audience — and … Continue reading Mobile Web vs. Mobile In-App Advertising: Which Is Best for Your Campaign?
Think any free link is a good one? Columnist Julie Joyce explains why this mindset is no longer beneficial. Julie Joyce on June 22, 2016 When I opened up my email this morning, the top five — yes, five — emails in my inbox were for sites wanting to sell me a guest post, a sponsored … Continue reading Take this link and shove it
by Katherine Boyarsky June 21, 2016 Follow @freshaddressJune 21, 2016 Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. In a study from HubSpot, one marketer managed to double the … Continue reading The Beginner’s Guide to Designing Marketing Experiments
by Truman Tang June 20, 2016June 20, 2016 This is the second piece in a two-part series on how to budget for your advocate marketing program. This post focuses on creating a rewards budget. Advocate marketing programs require forms of recognition, one of which can come in the form of rewards. When an advocate does … Continue reading Advocate Marketing Budgeting 101: How Much Should You Spend On Rewards?
by Jake Jeffries June 18, 2016 Follow @TextMarketerLtdJune 18, 2016 SMS marketing is recruitments best friend, and for very good reason. Not only can SMS save recruitment agencies money, but also recruiters time – and if that wasn’t enough, candidates prefer to be contacted by SMS. When candidates are on the hunt for a new … Continue reading 10 Texting Tips and How to Avoid SMS Howlers
by Michael Simmons June 18, 2016June 18, 2016 Given today’s increasingly globalized economic landscape, U.S. small businesses that disregard the importance of international trade and limit themselves to the domestic market will do so at their own peril. “Expanding overseas is no longer a luxury. In today’s global market it is a necessity,” says Larry … Continue reading Why Your Small Business Should Start Looking Beyond America’s Borders
by Laurie Sullivan @lauriesullivan, June 17, 2016, 3:09 PM While dads seem most receptive to brands across categories such as automotive and technology, fathers with young children also show a stronger-than-average connection with certain brands in areas such as baby care and food and drink, according to data released Thursday. Data on the digital life of … Continue reading Dads And Brands Connect, But Moms Get More Attention From Advertisers
Evie brings instant search to Android Most smartphone users download zero apps per month, and only tend to use around a half-dozen of their installed apps on a regular basis. Meanwhile, there are millions of native applications available today that offer a better experience than using the mobile web. The problem is finding these apps and easily accessing them at … Continue reading How To Search On Android From The Mobile Home Screen
Facebook’s shutdowns of FBX and LiveRail and expansion of Audience Network show an ad tech strategy oriented to advertisers and geared to protecting its data. Tim Peterson on June 17, 2016 at 9:30 am Maybe Facebook doesn’t need to own the entire ad tech stack to overtake the entire digital ad ecosystem. Or maybe Facebook … Continue reading How Facebook turned an end-to-end ad tech strategy on its head
