Columnist Jordan Elkind says if you want to stay relevant, you need to strive towards always-on, one-to-one marketing to better understand your customers. Jordan Elkind on July 1, 2016 The traditional marketing campaign is a topic long debated by industry experts and novices alike. For every article declaring that the campaign is dead, there’s another … Continue reading 3 doable steps toward always-on, always-relevant marketing
New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast” traffic. Barry Levine on June 30, 2016 Digital billboards have taken another step — metaphorically speaking — toward becoming full-fledged interactive media. In a new campaign for Dannon Yogurt’s DanActive drinkable yogurt, four levels of traffic speed were employed for the first … Continue reading Messages on digital billboards are now being triggered by four speeds of passing traffic
by Deb Lee June 30, 2016 Follow @DAllisonLeeJune 30, 2016 Bounce Rate. Calls to Action. Lead magnet. Inbound Marketing. What do these terms have in common? They’re all marketing terms you will likely come across as you begin to promote your small business or freelancing gig. And, they’re also discussed in today’s blog post (along … Continue reading 10 Marketing Terms Every Small Business Owner Should Know
What do you need to know to succeed in the marketing world of tomorrow? Columnist Sanjay Dholakia shares what he learned from industry veterans at his company’s marketing summit. Sanjay Dholakia on June 29, 2016 It’s been just over a month since I spent four days in Las Vegas for our annual Marketing Nation Summit, … Continue reading The what, how, who and YOU of the future of marketing
by Katherine Buchholz June 30, 2016June 30, 2016 Believe it or not (you should believe it), your customers are responding to your marketing by calling throughout the customer journey. And you can’t afford to ignore them. They want to call at every stage: from inspiration to research to purchase to post-purchase. According to Google, 62% … Continue reading How Marketers Master the Call Channel to Win in the Customer Journey
by Chase Martin, June 29, 2016, 8:10 AM Smart lights can communicate with each other, potentially opening a new door to marketing. That’s the essence of smart light innovations Disney Research just showed at an international conference on sensors and networks in London. The new method of connecting devices in the Internet of Things uses … Continue reading Disney’s Smart Light Innovations: Adding New Magic To Marketing
TrackMaven has released a report of how Fortune 500 companies are engaging with Instagram. Some of the findings may surprise you. Tamar Weinberg on June 29, 2016 What insights can you learn from Fortune 500 brands using Instagram? TrackMaven has your answer. After analyzing over 40,000 unique social posts on the image sharing network, … Continue reading Report: What marketers can learn from the biggest brands on Instagram
by Chris Herbert June 26, 2016June 26, 2016 Technology Marketers Need to Know How To Sell Today, more than ever, technology marketers need to know how to sell. In fact, if a marketer doesn’t have experience selling it’s a key weakness…well, actually an opportunity! The disconnect between sales and marketing is one of the reasons … Continue reading Sell Me This Pen. Some Advice for Technology Marketers
by Jack Loechner, Staff Writer @mp_research, June 24, 2016 According to Evergage and Researchscape International, the new annual study on the State Of Personalization found that 85% of companies are now implementing some form of personalization. However, most companies’ personalization initiatives barely make the grade, with the majority of marketers (55%) giving their own, and their competitors’ … Continue reading Personalization Popular, But Held Back By Budget And Skill
June 23, 2016 Marketers have long relied on agency partners for advertising efforts, but in recent years, the degree and level of collaboration occurring between the two entities appears to be expanding. This is particularly true as the discipline of digital marketing gets more complex, requiring more resources and knowledge to execute around tactics like … Continue reading Marketer-Agency Relationships Booming
