John W Hayes — January 31, 2017 Follow @john_w_hayes— January 31, 2017 Few people have tapped into the online zeitgeist more than Amazon founder and CEO Jeff Bezos. Bezos is man who took a risk in the early days of the Internet and turned a trickle of book sales into a fast-flowing river that dominates … Continue reading Lessons from Jeff Bezos: Invest in Positive Surprises
Why should marketers be putting the spotlight on retention marketing? Contributor Heather Timney explains how shifting your focus toward existing customers will positively impact your bottom line. Heather Timney on January 30, 2017 It’s no longer a secret that nurturing existing customers is important to the long-term financial success of business-to-business (B2B) companies. That’s … Continue reading The rise of retention marketing as a strategic priority in 2017
Brian Zuercher — January 26, 2017 Follow @bzuerche— January 26, 2017 Building trust with your audience What do you remember about the last piece of advertising you saw? Do you even remember it? Do you know how many millions of impressions it earned? Most advertising doesn’t inform, let alone impress, anyone. Maybe we should rethink … Continue reading Making an Impression Not Impressions
by Laurie Sullivan@lauriesullivan, January 25, 2017 Extreme Reach has launched a marketing campaign for a new cloud-based video product that streams television ads in real time to any digital device. The TV ads live on the platform, which also supports full talent and rights compliance guidelines. The campaign will run across online publications … Continue reading Extreme Reach Kicks Off Campaign To Stream TV Ads Cross-Platform
Will Larkin — January 25, 2017 — January 25, 2017 We’re trending away from outreach that can only be described as “robo-spam.” Sales reps are getting real with their prospects again and bringing some respect back to the craft of building pipeline. Quality over quantity is here to stay, but sales reps still face a … Continue reading A Winning Formula for a Healthy Pipeline
by Laurie Sullivan, Staff Writer @lauriesullivan, January 19, 2017 There is a movement across the advertising industry to build out a type of machine learning artificial intelligence that can look at key performance indicators (KPIs) within a large set of data and understand the key drivers that are moving key performance indicators either … Continue reading The Coming Of Insights Automation (DD)
Will Humphries — January 21, 2017 Follow @JustCallMeWill— January 21, 2017 Writing an article for Forbes, noted marketing entrepreneur Neil Patel noted that 90 percent of startup companies fail within a year. According to his piece, failure to plan and execute an effective marketing strategy is among one of the most common reasons that new … Continue reading How To Maximize Your Marketing Dollars As a Startup Business
Contributor Tamar Weinberg outlines six key UX principles that marketers shouldn’t ignore and explains how they can improve your conversion rate, SEO and user engagement. Tamar Weinberg on January 19, 2017 In the past, user experience and marketing have been two separate fields of study. User experience (UX) is rooted in often-unclear concepts of … Continue reading 6 UX principles marketers can’t afford to overlook
by Aaron Baar, Staff Writer, January 10, 2017 The following post ran in an earlier edition of Search Insider: “Siri, what can you tell me about voice search marketing?” Voice search is the way of the future. Google’s Beshad Behzadi said as much in an address at SMX West last March. At the same time, Amazon doubled … Continue reading Are You Ready For Voice Search?
In an increasingly complicated martech world, it’s easy to feel overwhelmed. Columnist Justin Dunham offers a handy checklist to help you determine whether you’re running the ultimate marketing machine. Justin Dunham on January 10, 2017 Come back with me to the year 2000, when the Y2K bug was a recent memory, and the phrase … Continue reading Is your marketing team effective? A 5-question test
