Here’s a good starting point for learning about what any company with European users needs to consider before May of next year. Barry Levine on February 14, 2017 It’s February, 2017. Do you know where your GDPR plans are? On May 25 of next year, the General Data Protection Regulation goes into effect, yet … Continue reading Ready for GDPR? This white paper points you in the right direction
Chris Abraham — February 13, 2017 Follow @chrisabraham— February 13, 2017 Will taking a side and taking a stand benefit your business and brand or will it destroy you? Of course it depends on your client base. Do you make artisanal kim chi-making kits on Etsy? You could pander to your base as a marketing … Continue reading There’s Nothing in the Middle of the Road But Yellow Stripes and Dead Armadillos
Improved efficiencies in marketing and design are rooted in understanding human behavior and motivation, say marketer-scientist contributors Caitlin Pequignot and Tommy Hung. Caitlin Pequignot & Tommy Hung on February 9, 2017 Since the dawn of design and marketing, people have used their understanding of human motivations and behavior to design products and experiences. They’ve … Continue reading The brainpower boost: How neuroscience nurtures marketing and design potential
As marketing grows ever more complex, columnist Scott Vaughan has some practical tips for marketers on how to simplify your efforts so that you can better focus on the outcomes that matter. Scott Vaughan on February 8, 2017 I’m sitting around with a bunch of friends on a recent off-road trip. Nearly all have … Continue reading Why is marketing so dang hard?
As the number of gadgets in each household proliferates, contributor Asa Whillock discusses the benefits of marketing to people rather than devices. Asa Whillock on February 8, 2017 The rise in the number of devices used by individuals has created new challenges — as well as opportunities — for marketers wanting to target their … Continue reading Devices don’t buy products; people do
GroupM: Marketers Ignore AI At Their Peril; Ad Fraud On The Wane by Steve McClellan @mp_mcclellan, February 6, 2017 GroupM has released its annual Interaction report that outlines what the firm sees at the state of digital marketing and key issues and trends facing marketers during the coming year. The report, authored by Global Chief … Continue reading GroupM: Marketers Ignore AI At Their Peril; Ad Fraud On The Wane
Commentary Still Wondering How Trump Won? Try Psychographic Targeting by Kaila Colbin, Featured Contributor, February 3, 2017 You wake up, yawn, stretch. Pick up the phone. Check Facebook. “Like.” “Like.” “Like,” again. After 10 “likes,” Michal Kosinski knows you better than your work colleagues. After 70, he knows you better than your partner does, including … Continue reading Still Wondering How Trump Won? Try Psychographic Targeting
Don’t Underestimate AI Just Because It’s Overhyped by Mike Azzara, Op-Ed Contributor, February 2, 2017 To paraphrase Joseph Heller, just because AI is overhyped doesn’t mean it won’t transform the world — faster than you can handle. I remember sitting in a conference audience in the late 1990s during the fat part of the first … Continue reading Don’t Underestimate AI Just Because It’s Overhyped
The Winona Ryder Effect by Gord Hotchkiss, Featured Contributor, January 31, 2017 I was in the U.S. last week. It was my first visit in the Trump era. It was weird. I was in California, so the full effect was muted, but I watched my tongue when meeting strangers. And that’s speaking as a … Continue reading The Winona Ryder Effect
10 Tips for Fixing Your Sales Conversion Problem (Permanently) by Scott Gillum, Op-Ed Contributor, January 26, 2017 The organization has a short-term “sales culture.” Almost everything marketing does is oriented toward creating a lead. You know there are larger system/infrastructure issues impacting performance, but you can’t expect anyone to invest/focus on them. You’re on a … Continue reading 10 Tips for Fixing Your Sales Conversion Problem (Permanently)
