If you only advertise in the United States, you’re missing out on billions of potential customers. But before you enter the international PPC market, consider this advice from columnist Brendan McGonigle. Brendan McGonigle on April 18, 2017 The profession of a paid advertising specialist is one of circular efforts; any declaration of success is … Continue reading Going global: Common sense considerations too commonly ignored
4 ways intent-driven personalization can optimize your digital marketing efforts In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to connect with your target audience. With consumer attention spans at an all-time low, how can you ensure that your campaigns, bids and budgets … Continue reading How to cut through cross-channel noise using intent-driven personalization
Matthew MacQuarrie — April 12, 2017 Follow @MattMacQuarrie— April 12, 2017 As social media continues to gain in its influence and its sway, business owners need to capitalize on whatever low-hanging fruit they’re able to find—those social media strategies that are relatively low-risk and high-reward. I want to share one strategy that I’ve had great … Continue reading Don’t Underestimate the Power of Free
Locking The Door And Leaving The Window Open by Ray Schultz, Columnist, April 6, 2017 Here’s one more sleazy event in an already cynical season. President Donald R. Trump signed a resolution on Monday, rolling back Obama-era privacy protections that had not yet taken hold. Congress had earlier passed resolutions to that effect. And now … Continue reading Locking The Door And Leaving The Window Open
Don’t let ‘quantity over quality’ be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics. Shani Rosenfelder on April 10, 2017 at 11:55 am Sustainable business growth doesn’t come without providing value. Now more than ever, it’s crucial to … Continue reading Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about
Feeling overwhelmed by all the social media options? Columnist and Bitly senior content strategist Blaise Lucey says it may be time to simplify and cut the clutter. Blaise Lucey on March 30, 2017 Minimalism. As far as I can tell, it’s the art of throwing away things until your apartment looks like an Apple … Continue reading The art of social media minimalism
Could Email Be The Next Chatbot? by Sean Hargrave, Staff Writer, March 22, 2017 It’s always interesting to talk with someone more active outside your region whom you might not have otherwise bumped into, had it not been Advertising Week in London this week. One discussion that I had (April 07, 2017) got me thinking … Continue reading Could Email Be The Next Chatbot? (DD)
How Hooked On Phonics Uses Game App To Grow Customer Base by Laurie Sullivan, Staff Writer @lauriesullivan, March 23, 2017 Hooked on Phonics, a literacy and learning program, has undergone some major changes in the way it reaches consumers in the past 30 years. More recently the company has been focusing on digital products such … Continue reading How Hooked On Phonics Uses Game App To Grow Customer Base
Kevin George — March 21, 2017 Follow @imkevin_monk— March 21, 2017 Internet of Things – What’s the hullabaloo about it? While the entire web space is talking about it, IoT as it is popularly called, definitely makes for an interesting discussion to understand what it means for email marketing. Wait! Apart from the ubiquitous connectivity … Continue reading Decoding IoT for Email Marketing
Columnist John Donnelly III explains why social media analysis needs to go beyond volume data with examples of how sentiment and emotion analysis can help marketers really understand consumers. John Donnelly III on March 14, 2017 What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks … Continue reading Marketers: Track emotions, not just numbers
