Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during implementation. Patrick Stox on May 12, 2017 In an ideal world, there would only be one version of each page. Too bad the world is messy and the same content can exist at multiple locations on … Continue reading Canonical tags are easy, right? What’s the worst that could happen?
Mother’s Day Trends To Remember After The Holiday by Laurie Sullivan @lauriesullivan, May 12, 2017 Consumers will spend $23.6 billion on mom this year — up from $21.4 billion in 2016, according to estimates by the National Retail Federation (NFR). There are several trends that marketers should keep in mind even after the holiday. Leveraging … Continue reading Mother’s Day Trends To Remember After The Holiday
Snap’s daily audience growth stopped its deceleration — barely — but its revenue slid from Q4’s mark. Tim Peterson on May 11, 2017 Only two months old as a public company, Snap Inc. is already experiencing growing pains, except the pains are from not growing enough. Yes, in the first quarter of 2017, Snapchat’s … Continue reading What marketers should know about Snap’s Q1 2017 earnings report
By Nick Rojas May 4th, 2017 Even though chatbots are the latest marketing buzzwords and there’s a lot of talk about them, in some ways, chatbots aren’t that new. They began as automated customer service bots guiding you through a series of steps when you called an 800 number. Those chatbots are certainly still in … Continue reading Adding AI Chatbots To Your Marketing Mix
Marketing technology is essential to achieving business outcomes, but many marketers feel intimidated or put off by it. Columnist Scott Vaughan argues that to truly maximize martech’s business impact, we need to make it more more accessible, creative and even fun for marketers. Scott Vaughan on May 1, 2017 B2B marketers think of marketing … Continue reading How to unlock marketing’s creative side for martech success
Columnist Garrett Mehrguth takes a look at the players who should make up every digital marketing team, as well as two roles that may be missing from your current organizational structure. Garrett Mehrguth on April 26, 2017 at 9:15 am In 2017, digital marketing is no longer an afterthought. Digital is a critical part of … Continue reading 6 roles you need on your marketing team + 2 you probably haven’t considered
On the heels of LinkedIn officially rolling out its Matched Audiences program, columnist AJ Wilcox explains how you can take advantage of the Account Targeting feature to boost your ABM strategy. AJ Wilcox on April 25, 2017 This week, LinkedIn released a fantastic new feature to their ads product that is an absolute game-changer … Continue reading Step up your advanced Account-Based Marketing strategies with LinkedIn Ads (DD)
Kevin George — April 21, 2017 Follow @imkevin_monk— April 21, 2017 Mother’s day is approaching and we have all got some business to do. Apart from buying flowers to baking cupcakes and making Mom feel special, it is also the time when brands plan out their email marketing strategies – evoking great sales by sending … Continue reading Enticing Mother’s Day Email Inspirations to Woo Your Subscribers
Stacey Rudolph — April 19, 2017 — April 19, 2017 You have probably made an impulse buying decision before. According to Invespcro, 80% of shoppers have at one time made an impulse purchase. Moreover, UIE found that impulse purchases account for nearly 40% of all ecommerce purchases. As such, many retailers are strategizing on how … Continue reading An Introduction to Impulse Buying Persona [Infographic]
Cord Himelstein — April 19, 2017 Follow @mcfrecognition— April 19, 2017 Companies used to embrace the idea of showering top performers with praise and rewards as a way to boost productivity. The general thinking was that since these employees want to be here, they will work harder with less encouragement. However it can become difficult … Continue reading 5 Tips for Moving the Middle with Your Incentive Programs
