Madison Logic’s new Insights solution delivers signals that help identify actively engaged accounts. Kim Davis on December 14, 2021 The latest release of Madison Logic’s ABM-focused ML Platform includes ML Insights, a solution aimed at fueling the account triage process with relevant data signals. Specifically, it will draw on: B2B Research: signaling in-market accounts consuming … Continue reading Madison Logic launches new account prioritization solution
Category Archives: Marketing Guide
What it means to be an empowered marketer in today’s digital landscape
How marketers can empower their operations in a digital-first landscape. Corey Patterson on December 6, 2021 “For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. “Marketers were seen as the dreamers, responsible for building the brand … Continue reading What it means to be an empowered marketer in today’s digital landscape
Not the smoothest launch
A bumpy start for Mark Zuckerberg’s Meta. Kim Davis on November 1, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. … Continue reading Not the smoothest launch
Creative briefs: Marketoon of the Week
Can data and technology add some clarity to the process? Chris Wood on October 19, 2021 This week’s Marketoonist pokes fun at the many approaches marketers and their agency counterparts take in coming up with a creative game plan. Fishburne’s take: “Having been on both sides of the table, I think the quality of the … Continue reading Creative briefs: Marketoon of the Week
“I say CDP, you say CRM”
So long as you have unified customer profiles and can activate them, does it matter what the solution is called? Kim Davis on October 13, 2021 HubSpot announces enhancements to CRM Timed to coincide with the opening of this year’s virtual Inbound conference (October 19, 2021), HubSpot announced CRM enhancements designed to make their … Continue reading “I say CDP, you say CRM”
Q&A Interaction Drives 157% Lift In Conversions
Q&A Interaction Drives 157% Lift In Conversions by Laurie Sullivan , Staff Writer @lauriesullivan, October 4, 2021 Q&As on product detail pages impact purchase behavior. They may not be the magic key, but a willingness to provide specific details about products is definitely important. That’s according to a PowerReviews survey of 7,500 consumers conducted in an … Continue reading Q&A Interaction Drives 157% Lift In Conversions
Is the CDP category being shrunk by acquisitions?
With another independent CDP being acquired and integrated with a larger marketing suite, there are signs of a pattern. Kim Davis on October 4, 2021 Using psychology and data to get customers closer to purchase With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first … Continue reading Is the CDP category being shrunk by acquisitions?
Terminus acquires Zylotech, the B2B CDPMental Health
ABM platform Terminus adds an established, standalone CDP to its offerings. Kim Davis on September 30, 2021 ABM platform Terminus today announced the acquisition of independent CDP Zylotech, founded by Abhi Yadav and Iqbal Kaur in 2014. Zylotech is a purpose-built B2B CDP with a customer base including Google, Cisco and Dell. Zylotech will now … Continue reading Terminus acquires Zylotech, the B2B CDPMental Health
Transformation is accelerating
Don’t forget to download the MarTech Replacement Survey. Kim Davis on September 7, 2021 Good morning, Marketers, and people are talking about the Replacement Survey. Welcome back from the long weekend — and if you don’t know about the MarTech Replacement Survey you can learn more about it below. Meanwhile, it’s been a topic of … Continue reading Transformation is accelerating
Good human marketing
Plus news from Neustar and Drift. Chris Wood on August 18, 2021 MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good … Continue reading Good human marketing
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