Generational Language Differences Influence Boomer Marketing by Derek Dunham , Columnist, January 10, 2018 Review any new internet trend report, and one of the major findings will be how Boomers and seniors are increasing their use of the internet, specifically on mobile devices and tablets. Older demographics are becoming more comfortable with making online purchases … Continue reading Generational Language Differences Influence Boomer Marketing
Category Archives: Marketing Guide
Best practices for qualifying your link opportunities
So, you’ve got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process. Ryan Shelley on January 10, 2018 Links are an essential part of the internet. In the early days of the web, links were not seen as “ranking signals” but as relevant connections and … Continue reading Best practices for qualifying your link opportunities
3 resolutions marketers must keep to thrive in 2018
From putting customers first to sharing data, columnist Mike Sands lays out key goals every marketer should keep top of mind in 2018. Mike Sands on January 8, 2018 As I watched the ball drop on New Year’s Eve, I reflected on where I think we, as marketers, dropped the ball in 2017, and … Continue reading 3 resolutions marketers must keep to thrive in 2018
Frito-Lay CMO says marketers need a listen-first mentality to be successful
Frito-Lay CMO Jennifer Saenz says listening to consumers is a top priority if you want to build marketing experiences that drive engagement. Amy Gesenhues on January 5, 2018 Jennifer Saenz began her career as an intern with Frito-Lay more than 12 years ago. She worked her way through the ranks, and in March of … Continue reading Frito-Lay CMO says marketers need a listen-first mentality to be successful
Three things marketers must do to better serve customers in 2018
As we head into the new year, now is the time to solidify your goals for customer retention and advocacy. Contributor Matt Zilli discusses three key factors marketers need to be thinking about in 2018. Matt Zilli on December 29, 2017 The year 2018 will be the watershed year when savvy marketers move to … Continue reading Three things marketers must do to better serve customers in 2018
Measuring how offline marketing drives website traffic: The fundamentals
Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you’ll need to help you determine which offline marketing channels are the most effective. John Lincoln on December 26, 2017 You may still favor “old school” methods to get the word out about your website. But … Continue reading Measuring how offline marketing drives website traffic: The fundamentals
Best Practices for UTM Codes
Hanna Dodd — December 13, 2017 — December 13, 2017 How do you know your marketing campaigns are driving sales and customer engagement? Furthermore, how do you know which ones are doing the driving? Marketers understand the objective of their campaigns is to generate leads for sales; but, as we move into a more tech-heavy … Continue reading Best Practices for UTM Codes
A balanced approach to data-driven SEO
SEOs have access to massive amounts of data, and columnist Ryan Shelley asserts that we must learn how to overcome information overload and focus on what drives results. Ryan Shelley on December 13, 2017 We have nearly unlimited access to information and data. For search marketers, this can be a blessing or a curse. … Continue reading A balanced approach to data-driven SEO
Holiday marketing tips from a holiday shopper
How can you stand out from your competitors during what is predicted to be a record-breaking holiday shopping season? Columnist Amy Bishop shares some advice for retailers. Amy Bishop on December 11, 2017 I’m not sure which I like more: shopping or digital marketing. For people like me, the holidays make for a pretty … Continue reading Holiday marketing tips from a holiday shopper
Marketing in a distracted, digital world
New market conditions call for new marketing strategies. In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, … Continue reading Marketing in a distracted, digital world
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