New market conditions call for new marketing strategies. In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, … Continue reading Marketing in a distracted, digital world
Robbin Schuurman — December 3, 2017 — December 3, 2017 Agile Product ManagementOkay, before we dive into the tips on Agile Product Management, let us first look into what Agile Product Management is! A Product Owner in the Scrum Framework is the single person who is responsible for the success of a Product and for … Continue reading 10 Tips for Product Owners on Agile Product Management
As we edge closer to 2018, columnist Jim Yu lays out five martech trends you’ll need to monitor to lead your organization to success in the year ahead. Jim Yu on November 15, 2017 As you put together your marketing strategy for 2018, there have never been more tools and tactics fighting for your … Continue reading 5 marketing technology trends CMOs need to master for 2018
Being truly apolitical is no longer an option. Greg Sterling on November 13, 2017 An opinion piece in Ad Age argues that brands should remain non-partisan and should avoid “steering clear of right-leaning sites.” It depends on what you mean by “right-leaning sites,” but that’s now easier said than done. A case in point … Continue reading Keurig and the challenges of remaining non-partisan in a polarized marketplace
Recommendation engines are a powerful tool for Amazon, Netflix and more. Columnist Daniel Faggella takes a look at the benefits of recommendation engines and explains why marketers should be paying attention. Daniel Faggella on October 31, 2017 Netflix’s long list of suggested movies and TV shows is a fantastic example of a personalized user … Continue reading The ROI of recommendation engines for marketing
In Part 3 of a series on the strategic marketing operations leader, contributor Debbie Qaqish discusses the challenges of finding the right talent and outlines three strategies to help you build a high-performing team. Debbie Qaqish on October 20, 2017 Part 1: Rise of the strategic marketing operations leader Part 2: DNA … Continue reading Closing the marketing skills gap: 3 talent acquisition strategies, Part 3
Contributor Peter Ladka recaps a presentation at the Martech Conference in Boston on the processes and capabilities that will help marketers consistently prove the value of marketing’s contribution to the organization. Peter Ladka on October 9, 2017 Having the right marketing stack is just one component of a successful marketing operations department in your … Continue reading How marketing ops can deliver value to the C-suite
Sometimes CMOs get caught up in the all-important task of marketing their company’s brand. But columnist Sweta Patel says if you want to be a successful leader, you need to take steps to build your personal brand. Sweta Patel on October 9, 2017 As a marketer, you know how much competition there is just … Continue reading Are you a marketer? You need to be marketing yourself
In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what we’ve learned about the martech enablement process and how to evaluate your progress in transforming your marketing organization. Peter Ladka on October 5, 2017 Welcome to Part 9 of “A Nine Part Practical Guide to Martech Enablement.” This … Continue reading Martech enablement series: Part 9 — Bringing it all together!
Snapchat’s program aims to win over mobile startups looking to acquire new users, the same type of advertiser that helped newly public Facebook overcome its ad problems. Tim Peterson on October 4, 2017 A newly public company with mounting concerns over the viability of its advertising business, Snapchat in 2017 resembles Facebook in 2012. … Continue reading With Snap Accelerate, Snapchat pursues mobile startups that built Facebook’s ad biz
