by Laurie Sullivan @lauriesullivan, June 20, 2016 Some 82% of B2B marketers prefer to research technology from vendors similar to how online dating matches work, according to ON24 CMO Joe Hyland, who made the connection after his effort to better understand the motivation behind consumer behavior. “The data supports the hunch, but we were prepared … Continue reading Marketers Want Technology Search To Be Like Online Dating Match
by Laura Cole May 3, 2016May 3, 2016 Over the course of the last three years, organic and low-cost marketing techniques have become increasingly effective within multiple industries. Take blogging, for example, which not only creates additional landing pages that can be indexed by Google but also enables brands to rank higher in relation to … Continue reading How to Optimize the Marketing Power of Your Blog
by Young Entrepreneur Council April 20, 2016 Follow @YECApril 20, 2016 1. The Content Doesn’t Fit Readers Expectations One big problem I see is content designed the wrong way. Native advertising blurs the line between editorial and advertising, so people expect non-sales material. Often I see companies publish content that attempts to sell the reader … Continue reading 10 Challenges Native Advertising Poses Both to Marketers and Publications
