By David Schneider October 27th, 2015 If you’re running a marketing campaign you need to start tracking your metrics. I know – it’s annoying. The thing about tracking metrics is, at first glance, it doesn’t seem like it’s going to improve the campaign. Afterall, the emails are already sent – so why does tracking matter? Three … Continue reading How To Track Your Outreach Campaign
Columnist Mike Sands explains why you should make first-party data a priority and why it will bring you results when it comes to people-based marketing. Mike Sands on August 25, 2015 Today’s marketers face unprecedented pressure to leverage data to deliver relevant and personalized ads, messages and customer experiences. The ever-increasing number of connected channels … Continue reading Where Can Marketers Find The Best Customer Data? Under Their Noses
Rachel MartinezAugust 18, 2015 What’s the relationship between bad poetry and targeted marketing campaigns? On August 18, the majority of people celebrate Bad Poetry Day by writing some truly awful poems. In the spirit of the day, some people even send them to their old high school teachers (source: Wellcat.com). But as marketers, we can … Continue reading Stop Sending Bad Poetry! 4 Tips to Create Targeted Marketing Campaigns [Infographic]
