Kathy Heil — May 11, 2017 — May 11, 2017 If there’s one thing that having a team of former television journalists has brought into the fabric of the StoryTeller culture, it’s a mindset of efficiency, especially when it comes to video production. In television news, a day in the life of the production team … Continue reading Using a Journalistic Approach to Create an Efficient Video Marketing Campaign
Who says marketing has to be boring? Columnist Mary Wallace shares tips to help you shake up your strategy and craft a cool nurture campaign. Mary Wallace on March 1, 2017 Marketers are cool people. We tend to be very aware of the world around us — what’s epic and what’s (March 15, 2017)’s … Continue reading 4 tips for creating epic nurture campaigns
Matt Goldman — October 27, 2016 Follow @TheOriginalBull— October 27, 2016 As digital engagement continues to grow, companies are turning to avenues like social selling, and the next “big thing” that will launch them into the monetary stratosphere. While it’s always proactive to be on the lookout for new technologies and strategies that can increase … Continue reading How to Build a Successful Email Marketing Campaign
How do you move beyond ‘the right message to the right person at the right time?’ Columnist Rebecca Lieb explains how to get off to a successful start with contextual marketing. Rebecca Lieb on October 25, 2016 Content moving beyond screens into the “phygital” world of beacons, sensors and the Internet of Things has been … Continue reading 8 best practices for contextual campaigns
by Kelley SchultzAugust 18, 2016 Digital marketers constantly look for ways to improve the effectiveness of their campaigns. As a top converting tactic for most digital campaigns, retargeting audiences can be implemented across multiple channels: display, PPC, email, and social. And because retargeting is an omni-channel tactic, marketers are putting additional resources including creative development … Continue reading 5 Sure Fire Tips to Unlock Your Retargeting Campaigns
by Yoav Vilner July 25, 2016 Follow @YoavVilnerJuly 25, 2016 Marketing as we once knew it is dead. In the past, brands that shouted the loudest, gave the most incentives, and had the most authority in their fields won the battle. But today, we have moved to a more customer-centric era in which your brand’s … Continue reading 3 Ingenious Ways to Create Data-Driven Marketing Campaigns
A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure. Susan Waldes on April 5, 2016 Last fall, I had a great time participating in “The Great PPC Account Structure Debate” at SMX East. And I loved … Continue reading The 4 Cs: A recipe for precise remarketing campaigns
by Sarah Tedesco March 14, 2016March 14, 2016 Have you ever heard of a soft opening? Restaurants use the strategy all the time. In the restaurant world, a soft opening is a time when a brand new eatery opens its doors to a select group of people for a night of dining before the official … Continue reading 6 Ways To Maximize Your Capital Campaign’s Quiet Phase
by David Drummond January 28, 2016 Follow @SoutherlyCommsJanuary 28, 2016 By 2025, Millennials will make up 75% of the workforce. It’s an impressive figure, and one that should make any company that wants to be thriving in a decade sit up and take notice – especially those concerned with recruitment. With 75% of your workforce … Continue reading Get Your Recruitment Marketing to Make an Impact With Millennials
By Stephen Moyers November 11th, 2015 Each stage of a marketing plan has many levels of complexity. As with any endeavor, the plan is often the simplest description of intent. Even when areas of complexity are highlighted, actually putting the plan into action is even more complex. For all the complexity that a marketing campaign … Continue reading Don’t Overlook These Elements For A Successful Marketing Campaign
