Category Archives: Marketing Agility

Stakeholders: Getting started with the Agile Marketing Navigator 

Marketing Agility

Here’s how to manage relationships between an agile marketing Team and Stakeholders who have a vested interest in the work the Team is doing. Stacey Ackerman on October 27, 2022 Today we’ll dive into the Stakeholder role. Of course, the role of Stakeholder is not new to agile marketing, however, it’s not explicitly talked about … Continue reading Stakeholders: Getting started with the Agile Marketing Navigator  →

Supporting Cast: Getting started with the Agile Marketing Navigator 

Marketing Agility

This is a new role in agile, created jus for the Navigator. It helps understand how agile teams interact with third parties like agencies. Stacey Ackerman on October 6, 2022 Today we’ll dive into the Supporting Cast role. This is one that’s unique to marketing and you won’t hear this term in other agile frameworks. … Continue reading Supporting Cast: Getting started with the Agile Marketing Navigator  →

Agile Champion: Getting Started with the Agile Marketing Navigator 

Marketing Agility

Marketing is a lean machine and might benefit more from an Agile Champion than from a traditional Scrum Master. Stacey Ackerman on September 29, 2022 Today we’ll dive into the role of Agile Champion. This role is similar to a Scrum Master in Scrum, but with a greater emphasis on the part about “championing agile.” … Continue reading Agile Champion: Getting Started with the Agile Marketing Navigator  →

Marketing Owner: Getting started with the Agile Marketing Navigator

Marketing Agility

The Marketing Owner understands business goals and is able to prioritize the work that needs to be done. Stacey Ackerman on September 22, 2022 Today we continue our deep dive into Roles by looking at the role of the Marketing Owner. This role is key to ensuring that business goals and priorities are clearly understood, … Continue reading Marketing Owner: Getting started with the Agile Marketing Navigator →

Partnering: Getting Started with the Agile Marketing Navigator

Marketing Agility

Learn about the benefits of the key practice of Partnering. Stacey Ackerman on September 8, 2022 We recently introduced you to the Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, … Continue reading Partnering: Getting Started with the Agile Marketing Navigator →

Waste Removal: Getting started with the Agile Marketing Navigator

Marketing Agility

Waste prevents work getting done in an agile and efficient way. Here’s how to remove it. Stacey Ackerman on September 1, 2022 We recently introduced you to the Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major … Continue reading Waste Removal: Getting started with the Agile Marketing Navigator →

Cycle Time: Getting started with the Agile Marketing Navigator

Marketing Agility

Gaining visibility into all the steps involved in a marketing task sets you up to eliminate inefficiencies. Stacey Ackerman on August 25, 2022 In recent articles we covered the Collaborative Planning Workshop and the Launch Cycle. Now we’re going to dive into the fourth of our 6 Key Practices: Cycle Time. Is work taking too long … Continue reading Cycle Time: Getting started with the Agile Marketing Navigator →

Work in Progress Limits: Getting started with the Agile Marketing Navigator

Marketing Agility

Experienced agile marketing teams can improve their efficiency by setting and adjusting work in progress limits. Stacey Ackerman on August 18, 2022 We recently introduced you to the Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major … Continue reading Work in Progress Limits: Getting started with the Agile Marketing Navigator →

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