Placecast says its location-enabled units outperform conventional native ads. Greg Sterling on October 17, 2016 Placecast is bringing location intelligence to native advertising to improve relevance and performance. The company also announced last week that it has been awarded two patents pertaining to “location data management and targeting.” Placecast is one of the longest-existing … Continue reading Can location make native ads better and more relevant?
by Aaron Baar, Staff Writer, July 26, 2016, 4:10 PM There’s no question smartphones have changed the way we shop for goods and services. They’ve become the predominant platform for online shopping and have changed the game when it comes to brick-and-mortar retailing. (Remember “showrooming”?) But what was once seen as a threat to traditional … Continue reading Using Location Data To Inform Search
Columnist Aaron Strout sits down with GasBuddy’s Mike Schneider to discuss which companies are doing location-based services right and what’s ahead for the industry. Aaron Strout on March 10, 2016 at 10:35 am Five years ago, my co-author, Mike Schneider, and I published one of the first books ever written on the topic of location-based … Continue reading The future of location-based services
How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to. Adam Dorfman on January 8, 2016 How should businesses think about location marketing in 2016? With more than 50 percent of all computing currently being done on mobile … Continue reading Six Trends Shaping Location Marketing In 2016
