Arik Hanson November 24, 2021 2021 was the year executives got more active on LinkedIn. And, for many us who have been urging execs to do this for years, it was about time. However, as more execs started using LinkedIn as a tool to reach employees, customers and prospects, one theme started to emerge: These … Continue reading Executives Need to Get a Lot More Real in 2022 on LinkedIn
Jim Cusick August 19, 2021 Key Takeaways: 1. Shortcuts and hacks will not work to increase the effectiveness of messaging on LinkedIn. 2. LinkedIn’s data and findings are important but you need to test for your specific use case. 3. The downward trend in response rates on LinkedIn is an area of opportunity for you … Continue reading How to Increase Response Rates on LinkedIn
Syed Balkhi June 26, 2021 LinkedIn, the social media site for professionals, is an excellent place to start if you’re interested in growing your personal brand or company. Currently, over 756 million people use LinkedIn, with two new professionals joining every second. The diversity in professionals means you can find business executives looking for premium … Continue reading 4 Effective Ways to Get More LinkedIn Connections
Debra Murphy June 18, 2021 The year 2020 redefined the brand image and perception of LinkedIn as a business and as a platform. It was once considered a platform for stuffy leaders and corporate recruiters. Today, it is among the best platforms for personal (professional) branding, relationship building, and social selling (thanks to the LinkedIn … Continue reading Tips To Further Improve Your LinkedIn Presence for Professional Branding
Mary Lister May 3, 2021 First, it was Instagram adding IG Stories. Then Facebook did it. Now…LinkedIn Stories? For why?! Well, because why not? The more ways to share what you or your organization is doing in a fun and engaging way, the better. The most popular professionals on LinkedIn regularly speak to best practices … Continue reading How to Build Your Brand with LinkedIn Stories: 7 Ideas & Tips
Sarah Bentley May 3, 2021 Credibility is a key differentiator that is going to help you stand out from the rest. For companies and individuals alike, it’s essential to drill down a strategy that not only you as a CEO adopts, but your employees adopt too. One key component to this strategy is content. We’ve … Continue reading Content and LinkedIn: Are You Doing It Right?
Laura Bailey-Wickins March 17, 2021 Business owners around the world are asking themselves this very question: should I market my B2B company on LinkedIn? Well, let me start off this article with a few facts: So my simple answer to this question is a resounding yes. The platform has evolved since its inception in 2002. … Continue reading 3 LinkedIn Lead Gen Tools Ideal for B2B Companies to Market Themselves
Sarah Bentley March 4, 2021 There are a LOT of specifications and character limits on LinkedIn. From your profile, to publihsing content on LinkedIn, to your company page, there are limitations and size guides that need to be followed in order to ensure you are showing up your best, and that your content is optimized … Continue reading LinkedIn Cheat Sheet: Character Counts, Image Specifications, and Tips You Need to Know
James Potter February 24, 2021 An increasingly important aspect of your LinkedIn profile are recommendations as they can make a big and positive difference to your online reputation when someone looks you up or does their due diligence. Recommendations are reflections of the good work you have done, the impact you’ve had on people and … Continue reading Why Recommendations on LinkedIn Matter and How to Request Them
Jock Breitwieser February 3, 2021 For B2B social sellers, a healthy LinkedIn presence is the “golden goose.” It’s the most direct and useful tool that you have for generating interest in your products or services and building relationships for mutual benefit. 80% of all social media B2B leads come from LinkedIn. As a B2B social … Continue reading Social Selling on LinkedIn: 12 Tips for Increasing Your Audience
