LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting by Laurie Sullivan , Staff Writer, September 23, 2025 Advertisers trying to measure the impact of a recent campaign see a bunch of clicks and impressions, but have no idea which companies engage with the ads. Traditional attribution models fall short — especially in the B2B space, … Continue reading LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting
September 23, 2025 How to build influence on LinkedIn without being cringe The entrepreneur Sara Mauskopf has a big voice on X but not in real life. Tens of thousands of people follow her account, where she goes by @sm. Outside social media, she is an introvert who prefers to stay in with her husband … Continue reading How to build influence on LinkedIn without being cringe
Can LinkedIn Build A Real B2B YouTube-Like Monetization Business? by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2025 LinkedIn has rebranded its Wire Program to BrandLink as the company expands investments in video, one of the fastest-growing formats on the platform. Since launching the Wire Program in June 2024, advertisers have seen 130% higher video-completion rates … Continue reading Can LinkedIn Build A Real B2B YouTube-Like Monetization Business?
November 02, 2024 Graduating this year? Expert tips for using LinkedIn to land your first job From building your profile to adding keywords to building a networkâhereâs how to set yourself up for success. BY Ellie Stevens At some point during college, you were probably told to âmake a LinkedInâ and âstart networkingâ to land your … Continue reading Graduating this year? Expert tips for using LinkedIn to land your first job
June 19, 2024 LinkedIn influencer draws backlash for smiling selfie on a post about firing his employee A cringey post on LinkedIn is yet another reminder to read the room before sharing your âcareer expertiseâ on social media. BY Joe Berkowitz The photo in a recent LinkedIn post features a smiley guy in a backwards baseball … Continue reading LinkedIn influencer draws backlash for smiling selfie on a post about firing his employee
Are you getting the most out of your B2B marketing on LinkedIn? Discover ways to maximize the ROI of your LinkedIn marketing with these tips. Michael Brenner on April 18, 2023 LinkedIn is over 20 years old. What started as a tool for job seekers to post resumes has morphed into a full-fledged social media … Continue reading 6 tips for optimizing LinkedIn content for B2B marketing
Marketers can now schedule posts without a 3rd-party tool and host live conversations entirely in-platform. Chris Wood on March 21, 2023 Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Scheduled posts. Marketers can now schedule the specific date and time for posts to run … Continue reading LinkedIn releases new Pages features for B2B marketers
Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts by Ray Schultz , Columnist, August 30, 2022 The old direct-marketing business had several schemes for finding B2B prospects. You could rent a list, do a reverse phone lookup and hope that the person was still at their job and wouldnât be annoyed when … Continue reading Things Are Looking Up: Firm Offers Reverse Lookups For LinkedIn Accounts
The 5 Things That Will Save LinkedIn From Social Ruin by Nathan Rice , Op-Ed Contributor, May 6, 2022 Unspoken etiquette provides a path to feeling safe and comfortable in our digital environments. It’s surreal to have witnessed digital social networks being born — and more strange, their evolution. Not long ago, I would have … Continue reading The 5 Things That Will Save LinkedIn From Social Ruin
Dinesh Agarwal January 12, 2022 Having more than 700 million members spread across the globe, LinkedIn has evolved into a powerful marketing tool. With all the social media platforms taking up space on your smartphones, thereâs not a single one that compares with LinkedIn! From maintaining your personal brand to generating qualified leads, using LinkedIn … Continue reading 10 Reasons Why LinkedIn is Important to Grow Your Business
