Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay. John Donnelly III on November 29, 2016 at 11:06 am It’s almost hard to remember at this point, but it wasn’t long … Continue reading Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change
John Nemo — November 22, 2016 Follow @JohnNemoPR— November 22, 2016 Here’s the unvarnished truth about what it takes to be a high-level, ultra successful entrepreneur or business owner. It was not the answer I expected, but I have no doubt it would have made my parents smile. I’d just emerged from an incredible 48 … Continue reading What Being Locked in a Room for 48 Hours with High-Level Entrepreneurs Taught Me
Scott Barnett — November 11, 2016 Follow @scottabarnett— November 11, 2016 The side door challenge is the requirement that individual posts be as compelling as the publisher’s home page. Many publishers get links to their site from social media sites, which link directly to an individual post. Unfortunately, the bounce rate for readers who arrive … Continue reading LION Learnings #2 – Make Sure Your Side Door Looks Great
Andrea Willson — November 2, 2016 — November 2, 2016 When your prospects are on the fence, pondering whether to purchase from your company or a competitor, they’re likely doing thorough research to ensure they’re making the right decision. From a vendor perspective, it’s crunch time. Case studies can be an extremely effective marketing tool … Continue reading How to Utilize Case Studies to Build Credibility with Your Prospects
by Brian Basilico Follow @bbasilicoOctober 26, 2016 Persistence Pays Off It’s been almost two years, two episodes per week and almost 100 podcast guest experts. That’s over 3000 minutes and over 50 hours of audio. That my friends, is a lot of content and a hell of a lot of work! Now, I am no … Continue reading What I Have Learned After Creating & Publishing 200 Podcast Episodes
What can marketers learn from Machu Picchu and the Incas? Contributor Scott Vaughan takes a trip to the ancient citadel and comes away with four lessons we can apply to martech today. Scott Vaughan on October 19, 2016 I just returned from a holiday exploring Peru and the “lost city” of the Inca Empire, … Continue reading Machu Picchu and martech: CMO lessons from the Inca Empire
by Aaron Baar, Staff Writer, October 11, 2016 The Internet has changed the way consumers purchase products in so many ways, it’s hard to even remember how things were before. For those who don’t remember (or never knew), buying a car was a days- or weeks-long process that involved in-person visits to many different dealers, … Continue reading Lessons You Can Learn From The Auto Industry
3 Surprising Lessons From Building 26,000 Links By: Kelsey Libert September 27th, 2016 The Fractl team has worked on hundreds of content marketing projects. Along the way, we’ve kept track of a lot of data, including everywhere our client campaigns have been featured, what types of links each campaign attracted, and how many times each placement … Continue reading Learnings From 31,000 Media Mentions And 26,000 Links
by Toby GrahamSeptember 16, 2016 If you’ve been reading the news over the last few days, I’m sure you’ve come across the trouble that a large financial institution has found itself in with the Consumer Finance Protection Bureau (or CFPB for short). CNN has a great recap of the story, but the quick overview that … Continue reading A Cautionary Tale About the Largest CFPB Fine Ever
by Matt Goldman Follow @TheOriginalBullAugust 31, 2016 This week brought the unfortunate news that film legend Gene Wilder had passed away at age 82. He was famous across the globe for roles in Blazing Saddles, Young Frankenstein, The Producers, and many more; but perhaps his most iconic role was that of Willy Wonka. No matter … Continue reading 4 Business Lessons We Learned from Willy Wonka
