Tamara Weintraub — November 21, 2016 Follow @tamweintraub— November 21, 2016 Ads you see in the Facebook News Feed may look a lot like display ads, and they can help you to grow brand awareness and interest from your target audience. But did you know Facebook advertising can also help you generate leads and sales? … Continue reading Better Lead Generation: Getting Started with Facebook Advertising
Lee Frederiksen — November 21, 2016 Follow @hingemarketing— November 21, 2016 “You’re only as good as your last workout” is a common saying among athletes, but the underlying premise is just as applicable to many business development practitioners: you’re only as good as your last contract. Among professional services firms and especially within the management … Continue reading Top 5 Lead Generation Tips in Management Consulting
Will Humphries — November 11, 2016 Follow @JustCallMeWill— November 11, 2016 Event-based marketing is a popular strategy to engage new prospects. In the digital age, this personalised approach remains an effective method to create intrigue. To succeed with this strategy, though, it is important to follow up with new marketing leads after meeting them at … Continue reading How to Follow-Up with Event-Based Marketing Leads
Is your content turning your visitors into subscribers? Columnist Brian Massey walks you through key strategies you can try on your content landing pages to get your visitors to take action. Brian Massey on November 7, 2016 at 12:01 pm This summer, I presented at the Content Marketing Institute’s Content Marketing World conference. There I … Continue reading Turning content pages into lead generators
Elliot Kolt — November 1, 2016 — November 1, 2016 Your company is growing, your product is awesome, customers love it and churn is low. You’ve raised some substantial funding and are ready to accelerate your growth. Awesome – let’s dig in. In the first post of this series we covered the basic tenets of … Continue reading Digging Into Lead Generation Channel Strategy
Pauline Cabrera — October 27, 2016 — October 27, 2016 If you’re a creative kid with a business savvy mind, an online shop is the ULTIMATE way to bring in some extra $ $ . I mean, ecommerce is huge with a capital H. There’s no denying it. With countless platforms and plugins helping even … Continue reading 6 Strategies to Generate Leads for Your Online Shop
by Bill CozaddOctober 24, 2016 When it comes to lead scoring, building it in your Marketing Automation Platform (MAP) is the easy part. The really challenging part of lead scoring is defining your scoring model. Here are four tips to help you get started: Identify the characteristics that make a good lead.What are the demographic/firmographic … Continue reading Developing an Effective Lead Scoring Model: 4 Tips
Don’t just use social media for branding. Contributor Khalid Saleh offers four ways to convert more of your visitors into leads from social channels. Khalid Saleh on October 17, 2016 Sites like Facebook and Instagram are just for people to browse through family pictures and look at cat videos, right? Because this is how many … Continue reading 4 tactics to generate quality leads from social media
By David Schneider October 12th, 2016 With the rise of new online social networks in recent years, lead generation has been undergoing some significant changes. Your potential buyers are overwhelmed with all the noise, and as a result, they ignore the messages that do not appeal or engage them. You need to find new ways … Continue reading 3 Surprising Lead Generation Techniques…That Worked!
by Brad Smith Follow @bsmarketerSeptember 28, 2016 Part one of the series here. The first step to generating new leads is to create a lead magnet. It’s the bait or lure that’s so interesting, so awesome, and so unique that people can’t help but want it. Once you’ve hit Publish, it’s easy to assume the … Continue reading How to Create Your First Lead Magnet Campaign (Part 2)
