Category Archives: Leads Generation

How to Generate Leads from Industry Events Without Actually Attending Them

by Tukan Das Follow @tdasOctober 2, 2016 When you think about industry events, what comes to mind? Maybe they conjure up the feeling of sweaty palms as you try to frantically get as many business cards and pamphlets into participants’ hands as you can. Maybe they make you feel frustrated, as your often overlooked booth … Continue reading How to Generate Leads from Industry Events Without Actually Attending Them →

How to Create Your First Lead Magnet Campaign (Part 1)

Leads Generation

by Brad Smith Follow @bsmarketerSeptember 21, 2016 Most people that come to your website aren’t there to buy. Chances are, they’re not ready. Most likely, they don’t even realize they need what you have to offer. Instead of going straight for the sale, your primary goal should be to start generating new leads, then you … Continue reading How to Create Your First Lead Magnet Campaign (Part 1) →

How to Transition From a Lead-Based to an Account-Based Everything Approach

Leads Generation

by Jon Miller Follow @jonmillerSeptember 19, 2016 Transitioning from a lead-based marketing strategy to an account-based approach makes good business sense, but that doesn’t mean it’s going to be easy! A successful transition not only requires good planning and resources, but also an experienced staff of marketers who understand ABM, and are willing to embrace … Continue reading How to Transition From a Lead-Based to an Account-Based Everything Approach →

7 Useful Tips to Optimize Your Website Lead Capture Form

Leads Generation

by Adam Frankel Follow @FrankelInteractSeptember 18, 2016 For most inbound marketers, conversion rate optimization is a stumbling block. They tick all the optimization checklists for a better SEO, but fail to apply optimization tactics to the form, which can result in a higher conversion rate. Conversion rate optimization may be difficult, but not impossible. A … Continue reading 7 Useful Tips to Optimize Your Website Lead Capture Form →

7 tips to generate more leads on mobile devices

Leads Generation

When adapting your pages for mobile devices, you need to consider the mobile user’s mindset. Columnist Abraham Nord shares tips for increasing mobile engagement and conversions. Abraham Nord on August 12, 2016 As mobile device usage continues to grow, it is important to fully optimize landing pages and capture leads from this audience if … Continue reading 7 tips to generate more leads on mobile devices →

6 Ways to Generate Leads Without Picking Up the Phone

Leads Generation

by Bryanna LarreaAugust 13, 2016 If you’ve ever worked in sales, you probably had to cold call prospects. And if you have ever had to cold call your prospects, you probably hated it. Those of us in sales are constantly looking for ways to work smarter instead of harder. With new technology emerging daily and … Continue reading 6 Ways to Generate Leads Without Picking Up the Phone →

Marketing PSA: Cold lead generation is spam

Leads Generation

Attention, marketers! If it’s unsolicited, irrelevant email, it’s spam. Columnist Patrick Armitage puts out a call to his fellow marketers to put a stop to the scourge. Patrick Armitage on July 26, 2016 Subject line: When can we catch up? Hi [First Name],We’ve never met. In fact, you’ve never visited our company’s site, given … Continue reading Marketing PSA: Cold lead generation is spam →

Why Lead Lists Suck (and How Inbound Leads Are Better)

Leads Generation

by Alexa Matia July 14, 2016July 14, 2016 That’s right, lead lists suck. Too many marketers look at lead lists as “necessary evils.” But I’m here to tell you there’s a better way. Let’s say you’re selling car insurance. People who are actively looking for new insurance policies fill out forms online and get placed … Continue reading Why Lead Lists Suck (and How Inbound Leads Are Better) →

How You Can Repurpose Your Content into Powerful Lead Generating Incentives

Leads Generation

by James Scherer July 11, 2016July 11, 2016 Do you have a blog? Do you generate leads? Lead generation (through gated content) plays a pivotal role in the sales funnel of many businesses. It certainly has a central position in ours. But it’s exhausting – who are we kidding? Creating an entire ebook from scratch? … Continue reading How You Can Repurpose Your Content into Powerful Lead Generating Incentives →

Lead Generation: Why Your Website Alone Should Be Enough

Leads Generation

by Hana LaRock July 11, 2016July 11, 2016 Are you doing enough with your lead generation? Have you tried every tactic in the book, and still not seeing the results that you were hoping to have? Well, it’s not so much about how many different things you are doing to try and bring in leads. … Continue reading Lead Generation: Why Your Website Alone Should Be Enough →