Category Archives: Leads Generation

How to Align Sales and Marketing for Better Lead Generation

Tukan Das — March 31, 2017 Follow @tdas— March 31, 2017 There are plenty of small tweaks you can make to your sales and marketing programs to generate more and better quality leads. But perhaps the most powerful thing you can do? Align sales and marketing. While on paper it might look like marketing is … Continue reading How to Align Sales and Marketing for Better Lead Generation →

Capture More Leads with a Virtual Receptionist

Leads Generation

Parker Davis — February 27, 2017 Follow @answer1— February 27, 2017 As a business owner, do you ever feel overwhelmed? As the captain of the ship, you find yourself quite busy handling all the day-to-day operations, including setting up meetings, filling out paperwork, and doing the actual stuff that brings in the big bucks. The … Continue reading Capture More Leads with a Virtual Receptionist →

3 Step Guide to Turn Your Small Business Website Into a Lead Machine

Leads Generation

Ryan Ruud — February 23, 2017 Follow @ryanruud— February 23, 2017 The website is your business’s virtual store front. If you’ve taken steps to build the site, now what? Does this scenario seem familiar? You get some traffic, but no one takes any meaningful action. That’s frustrating. The following three steps will help you turn … Continue reading 3 Step Guide to Turn Your Small Business Website Into a Lead Machine →

No, You Haven’t Exhausted All Your Lead Generation Options Yet

Leads Generation

Hana LaRock — February 20, 2017 — February 20, 2017 Do you feel like you’ve already tried everything when it comes to generating leads? Have you been up to date with all the current strategies, but still don’t see much of a difference? Let’s make it clear right now: There are SO many lead generation … Continue reading No, You Haven’t Exhausted All Your Lead Generation Options Yet →

How to Generate Leads from SEO

Leads Generation

Nate Dame — January 22, 2017 Follow @seonate— January 22, 2017 SEO is universally accepted as an effective means of driving traffic to a website, but few sales and marketing teams consider it a tool for generating leads or driving conversions. The reason: only about 10% of site visitors arriving through organic search are ready … Continue reading How to Generate Leads from SEO →

Is Your Website Generating Leads or Duds?

Leads Generation

Jeremy Durant — January 18, 2017 Follow @BopDesignSD— January 18, 2017 A strong B2B website does a lot of things: builds credibility, acts as the digital face of a brand, communicates a firm’s value propositions, educates potential clients, and engages current clients. It should also be a lead generation tool (often this is the most … Continue reading Is Your Website Generating Leads or Duds? →

5 Website Techniques for Stronger Lead Generation

Leads Generation

Hana LaRock — January 4, 2017 — January 4, 2017 Even if your business operates offline, having a website to promote your company and run operations is essential to growth. Though, you can’t just have any boring website and think you’re going to bring in leads! While a website should, of course, look professional and … Continue reading 5 Website Techniques for Stronger Lead Generation →

How to Leverage Data to Keep Leads in Your Funnel

Leads Generation

Sue Krause — December 18, 2016 — December 18, 2016 It’s a challenge that many brands struggle with every day. You finally attract a consumer to submit a web form and they are deposited into your lead funnel. Yahoo! However, you now have the challenge of keeping that consumer in your funnel and nurturing her … Continue reading How to Leverage Data to Keep Leads in Your Funnel →

Generating leads from content: Placing calls to action

Leads Generation

What are the best ways to present your calls to action on a content landing page? Columnist Brian Massey outlines key strategies for getting your offer in front of your readers. Brian Massey on December 1, 2016 Last month, I showed you how to turn a content page into a lead-generating landing page. After … Continue reading Generating leads from content: Placing calls to action →

5 Areas of Expertise to Look for in Your Online Marketing Services Firm

Leads Generation

Sylvia Montgomery — November 22, 2016 Follow @brandstrong— November 22, 2016 So, you’ve decided to hire an online marketing agency. Maybe you’ve reached this decision after struggling with your in-house marketing efforts. Or, maybe you’ve previously worked with an online marketing services provider and weren’t happy with the outcome. Regardless of why you’re exploring new … Continue reading 5 Areas of Expertise to Look for in Your Online Marketing Services Firm →