By Roxanne Petraeus May 22, 2022 I used to think great leaders had the answers; now I think great leaders grapple with hard questions, especially the ones that elude easy answers. I started my company a few months before the pandemic. Since then, almost every month has brought some massive world event, natural … Continue reading Leaders: This is how your team wants you to respond to political issues
Category Archives: Leadership Skills
This is how to develop goals that align your team and improve performance
By Amy Kan May 20, 2022 Throughout my many years in a corporate career, no matter the industry, size of the company, or the country, there was always some kind of individual performance management that involved goal-setting. The most effective version used key performance indicators (KPIs) that cascaded down the organization from the executive … Continue reading This is how to develop goals that align your team and improve performance
How leaders can manage ‘brilliant jerks’
By Eric Pliner March 27, 2022 In nearly 25 years of working with leaders—and more than a decade of one-on-one coaching and advisory to Fortune 500 CEOs—there is one issue raised by virtually every leader in every environment: What to do about the brilliant jerk? Netflix popularized the phrase “brilliant jerk” in an early … Continue reading How leaders can manage ‘brilliant jerks’
How leaders can manage employees through an ‘ambition reset’
By Shaun Spearmon March 20, 2022 Workplace dissatisfaction is nothing new, but the past two years have prompted many Americans to ask, “Is my job really worth it?” Some have titled this era—one in which employees are unwilling to compromise personal interests for organizational gain—as the Age of Anti-Ambition. But is it … Continue reading How leaders can manage employees through an ‘ambition reset’
‘Black Madison Ave’ should be a wake-up call to all corporate leaders
By Jeff Beer March 19, 2022 When Walter Geer looks around, he doesn’t see a lot of people who look like him. As a Black executive creative director at the WPP-owned advertising agency VMLY&R, Geer rarely sees another Black face at his seniority level. In fact, when he started actively looking into just how many … Continue reading ‘Black Madison Ave’ should be a wake-up call to all corporate leaders
7 leadership behaviors for marketing agility
Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables. Stacey Ackerman on March 22, 2022 The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Agile marketing … Continue reading 7 leadership behaviors for marketing agility
Leaders: This is exactly what ‘more communication’ should look like
By Dustin York February 13, 2022 We’ve all seen the many articles during the past two years: “Internal communication is now more important than ever,” and “Leaders need to communicate with employees more than ever before.” These statements are true, but like many people, you may have found yourselves wondering, “Yeah, but what … Continue reading Leaders: This is exactly what ‘more communication’ should look like
3 steps toward being a more intentional leader
By Shawn Casemore February 09, 2022 Being intentional is something many leaders struggle with today. It’s not that they don’t want to be intentional, but the priorities, obstacles, and distractions keep piling up. While speaking with a CEO the other day, she shared that her goal this year was to be more intentional … Continue reading 3 steps toward being a more intentional leader
Thought Leadership Marketing Primer: How to Ace Thought Leadership in 2022
Wendy Marx January 14, 2022 There are many strategies you can use to establish your brand. You might promote your consulting business on social media. Perhaps you’re a coach who is winning at your email strategy. But I want to talk to you about one strategy that combines all of these into one powerful punch: … Continue reading Thought Leadership Marketing Primer: How to Ace Thought Leadership in 2022
Thought Leadership Marketing Primer: How to Ace Thought Leadership in 2022
Wendy Marx January 14, 2022 There are many strategies you can use to establish your brand. You might promote your consulting business on social media. Perhaps you’re a coach who is winning at your email strategy. But I want to talk to you about one strategy that combines all of these into one powerful punch: … Continue reading Thought Leadership Marketing Primer: How to Ace Thought Leadership in 2022