One of the great things about social media marketing is that it’s easy to measure the results of your efforts. But metrics in and of themselves are only numbers. They’re useful only when you employ them to measure progress toward your business goals. In recent interviews, I spoke with several marketers and asked what metrics … Continue reading 4 Key Metrics for Measuring Social Media Success
For growing and competitive businesses, it is wise to continually check up on long and short term objectives. To enable this process, business can use Key Performance Indicators (KPIs) to track the progress of established goals across organizations as well as individuals. To optimize the use of KPIs, it is imperative that they have each … Continue reading Tracking Success: The 7 Characteristics of an Effective KPI
