Victoria VessellaAugust 27, 2015 Key Performance Indicators (KPIs) can be used across all levels of an organization to measure productivity, performance, and efficiency. They are especially useful for members of remote field teams as a means of tracking their own performance and self-motivation. Furthermore, well-designed KPIs allow employees to see how their accomplishments affect the … Continue reading How KPIs Impact Remote Employee Accountability & Motivation
If you want to understand your KPIs, you need to test — and test some more. But first, explains columnist Benny Blum, you need to know the difference between causation and correlation. Benny Blum on July 31, 2015 You’re a marketer … at least I’m assuming you are because you’re reading this. You take your … Continue reading Are Your Observed KPIs Based On Causation Or Correlation?
Patrick GroomeJuly 9, 2015 Strategy is extremely important to a community manager. Communities move and change slowly, and the CM should always have their eye on the next six months, the next year, the next five years. I’ve seen a number of communities suffer due to a CM who is stuck in firefighter mode, always … Continue reading How KPIs Can Stop Community Fires Before They Start
Kendra HathwayJuly 5, 2015 When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?” This line of thinking also supports the parallel perception that effective program measurement is driven by click and open rates. Unfortunately, you can’t look simply at email-based metrics and draw … Continue reading Key Performance Indicators – Not Clicks
Personal Branding BlogJune 25, 2015 My last post, Cash Is King in Small Business, discussed the importance of cash and the potential pitfalls of focusing on sales as a business metric. Growing sales can actually choke off cash and create more financial problems than it solves. Beyond cash and sales, there are a myriad of … Continue reading KPIs: Metrics for Business Success
Matthew SantosJune 23, 2015 “LEADS! LEADS! LEADS! GET ME MORE LEADS!” – said every CEO ever. To someone who’s only goal is to drive the company up and to the right, the amount of leads is likely the most important metric. Sorry to break it to you, but there are a lot more metrics that … Continue reading 6 KPI Metrics That Actually Mean Something to Your Boss
Patrick GroomeJune 18, 2015 Once your community is up and running, you’ll need ways to measure your success. It’s important to have concrete parameters for this, to judge how well your community strategy is working. There are a number of different community KPIs that can be measured to provide a good idea of the health … Continue reading The Most Effective Community KPIs
Louis FoongJune 4, 2015 As a CMO, you’ve got your work cut out for you. So why make it harder on yourself? As shown in this infographic, researched and created by Experian, 43% of interviewed CMOs identified poor data quality as a top challenge to their work; siloed departments clocked in at 39%, while 37% … Continue reading Interesting Infographics: The CMO’s 3 Keys to Success
Yael KochmanApril 6, 2015 Content marketing has grown to be one of marketers’ main go-to strategies for driving brand awareness and leads. Yet, most of us are struggling with measuring the performance of that content. According to recent research by Marketingprofs and The Content Marketing Institute 72% of marketers are battling the challenge of measuring content … Continue reading The Ultimate Guide to Setting KPIs For Measuring Content Performance (Infographic)
One of the great things about social media marketing is that it’s easy to measure the results of your efforts. But metrics in and of themselves are only numbers. They’re useful only when you employ them to measure progress toward your business goals. In recent interviews, I spoke with several marketers and asked what metrics … Continue reading 4 Key Metrics for Measuring Social Media Success
