Kaitlyn Smith December 21, 2014 It has been an “adapt or die” world since anyone can remember. And the world of advertising is no exception. In an industry that’s all about being seen and remembered in a digital environment with an increasing amount of noise, how do you avoid getting lost in the shuffle? … Continue reading 5 Advertising Predictions for 2015 (Infographic)
Eric Hammis December 17, 2014 Digital marketing is ever changing, and this past year is proof that it’s only going to change at a more rapid pace. So instead of explaining how it has changed and what to expect in 2015, we’d rather show you. Take a look at this infographic on digital marketing … Continue reading Digital Marketing: The Past, The Future (Infographic)
Jessica Hasson December 17, 2014 The holiday season is unarguably the busiest time of the year for most businesses and the most profitable, as up to 40% of yearly sales for an SMB take place during November and December. While holiday shopping can be hectic for your business, it can also be chaotic for … Continue reading Creating a Happy Customer Throughout the Holidays [Infographic]
Anne Murphy December 15, 2014 Infographics are heavy hitters in content marketing. And their popularity continues to skyrocket. As a tactic, infographics saw the biggest rise in usage amongst B2B marketers, jumping from 51% to 62% this year. Visuals are, hands-down, the best way to grasp the attention of buyers. They into reader emotions, … Continue reading Infographic Inspiration From The Best Brands In Content Marketing
Keith Lovgren December 13, 2014 A common hurdle towards doing conversion rate optimization is teaching your teammates about it and why they should care. Even if you are ready to start testing all the things, you have to sell it to your teammates and managers. While CRO is by no means a new practice, … Continue reading Conversion Rate Optimization Is Not New (Infographic)
Louis Foong December 12, 2014 In today’s Interesting Infographic, we focus on the buyer – who do B2B buyers purchase from and why? What resonates best with a B2B buyer? We can use this information to re-energize our B2B demand generation. The introduction to the Infographic summarizes it as follows: Buyers are attracted to … Continue reading Who Do People Buy
Louis Foong December 12, 2014 I am sure most of you will agree that creating a buyer persona is crucial to any successful B2B lead generation and marketing campaign. However, in case you need more persuasive proof of the power of targeting, read this infographic created by Single Grain. Traditional Demographic Marketing Targetting through … Continue reading The Science Of Building Buyer Personas [Infographic]
Chris Lucas December 9, 2014 As universities improve their digital marketing, they are adopting strategies that also apply to the business world. Higher ed branding is becoming more sophisticated and targeted. Although their audience and sales funnels are different from the typical small business, universities can offer high-performing solutions to standard marketing problems. … Continue reading University Branding: How Colleges Utilize Their Brand (and How You Can Too!)
