Kit SmithSeptember 29, 2015 Influencer marketing involves identifying key individuals who can deliver important content to your target audience.The key to successfully contacting and working with influencers involves building relationships. A good relationship will be mutually beneficial; it organically grows your reach while providing the influencer with something in return. Step 1: Research your influencers … Continue reading Influencer Outreach Strategy: The 9 Steps to Success
Angela Hausman, PhDAugust 4, 2015 Why are the 2016 political candidates basically ignoring social media as they craft their advertising campaigns? Are candidates entrusting their political careers to a bunch of old fuddy duddies who aren’t with the times? Did everyone forget how Obama came from a lowly freshman senator to President of the United … Continue reading Why Social Media Stands In The Soup Line This Campaign Season?
Julie HongAugust 4, 2015 In many businesses, closing deals gets a lot of attention, and acquisition and conversion rates are sometimes all that’s ever talked about. But did you know that there is another way to boost your bottom-line profits that is much more cost-effective? A smart customer retention strategy that embraces message personalization, … Continue reading 10 Things Influencers Can Teach You About Customer Retention
Bernie BorgesJuly 29, 2015 Your marketing department is too small! I don’t mean that your staff is not large enough. I mean that your ability to reach your buyer, engage and persuade (find and convert) is limited from your marketing department. There are two reasons for this. First, your B2B buyer is well along the path … Continue reading Why You Should Help Your Employees Become Influential
Misha TalaveraJuly 19, 2015 Influencer marketing – the practice of partnering with influencers to amplify your brand – may very well be the marketing strategy of the year. Whether you’re targeting consumers or the enterprise, have deep pockets or are bootstrapping, partnering with influencers can deliver instant, quantifiable results and build long-term brand equity with … Continue reading 4 Elements for a Successful Influencer Campaign
Jeanette RussellJuly 15, 2015 Social media turned the rules of old media upside down. Old media depends on eyeballs to sell advertising. Social media, from a revenue perspective, depends on the same thing. Ask yourself, who do you trust more? An ad or your friend telling you to get involved with a campaign, program, or … Continue reading Extend Reach Of Content Through Influencer Engagement
Mark WalkerJuly 14, 2015 Some people are natural writers, while others work hard to hone their craft. Then there are those who just never get along with the written word at all. If you’d rather head for a root canal than sit down in front of a keyboard and start typing – how can you … Continue reading 6 Ways To Build An Audience Without Writing A Word
Personal Branding BlogJuly 14, 2015 Working to increase following on social media automatically bring up a few problematic situations: 1. In the early stage of business, it appears as if more people un-follow than follow you – if that’s even possible. 2. Trying to increase numbers is time consuming and detracts from value driven projects. … Continue reading 7 Ideas to Increase Your Follower Numbers
Todd DefrenJuly 10, 2015 You’re trying to convince Joe Rockstar to write about your company. When Joe Rockstar blogs, people share. When Joe Rockstar tweets, people re-tweet. If you can convince Joe Rockstar that your company is wicked awesome, the customers, VCs, the mainstream media, etc. will come knocking. But Joe Rockstar is busy, eh? … Continue reading Influencing The Influencers
Julie HongJune 25, 2015 Today’s customers are more vocal than ever on the social web, which gives sales and marketing professionals a rich pool of insights from which they can arm themselves to propel conversion rates and sales performances. If you think about it, valuable information is publicly available within reach at the micro-level. You … Continue reading Succeed At Social Selling With These 10 Online Influencers
