by Kim Westwood December 14, 2015 Follow @shopping_linksDecember 14, 2015 Using influencers to market products has helped businesses connect with customers long before ‘influencer’ became a commonly accepted marketing term. As early as Roman times, when famed charioteer Diocles became one of the world’s first sponsored athletes, marketers have tapped into the influence of prominent figures. … Continue reading Influencer Marketing: How to Make it Work for Your Small Business in 2016
Category Archives: Influencer Marketing
What You Need to Learn About Influencer Marketing From Kim Kardashian
Alex DittySeptember 15, 2015 Kim Kardashian has lessons for your brand’s influencer relationships Though she’s no longer the most followed person on Instagram, it’s safe to say that Kim Kardashian is pretty influential. Recently however, that influence and a particular post she made has brought some unwanted pressure onto the reality star. You won’t typically … Continue reading What You Need to Learn About Influencer Marketing From Kim Kardashian
8 Steps to Influencer Marketing on Twitter
Dennis ShiaoSeptember 14, 2015 Recently, I presented a webinar with Leadtail titled “How Top Marketers at Mid-Size Companies Engage on Social Media.” The webinar related to a Social Insights Report that DNN and Leadtail collaborated on. In the report, we provided insights on how marketers at mid-size companies use Twitter: the links they share, the … Continue reading 8 Steps to Influencer Marketing on Twitter
Reach More Influencers with 4 Great Tools
Susan GilbertAugust 3, 2015 Increase Your Influencer Connections with These 4 Tools Monday Tips is a short list of the best finds across the internet to start your week off right. Today I have some resources to help you connect with more influencers in your industry. Here’s four links with tips and tricks to kick … Continue reading Reach More Influencers with 4 Great Tools
5 Ways to Improve Your Influencer Marketing
Francis TrappJuly 24, 2015 Influencer marketing is becoming a standard in brand marketing strategies as more brands are beginning to see it as a viable consumer acquisition channel with low costs and strong returns. Brands are also realizing how influencer marketing improves campaign reach by allowing marketers to target niche consumer groups with native ad … Continue reading 5 Ways to Improve Your Influencer Marketing
4 Reasons for Small Businesses to Use Influencers
Ross ArsenaultJuly 23, 2015 Wish you had bought Apple shares at the turn of the millennium? Wish you could go back in time and put some money on the 2007 New York Giants? How about helping JK Rowling publish that book of hers about wizards? We all have those moments of wondering what could have … Continue reading 4 Reasons for Small Businesses to Use Influencers
The 4 Other Reasons Brands Should Do Influencer Marketing
Brian ZuercherJuly 18, 2015 There are more reasons why you should activate influencers on Instagram. We have often written about the value of influencer marketing in promoting your brand, but you may not have realized a few other (and maybe more important) outcomes from your influencer marketing. Syndicatable content If you are using an influencer … Continue reading The 4 Other Reasons Brands Should Do Influencer Marketing
Are You An Ideal Influencer? [Infographic]
Leah MurrayJuly 12, 2015 What do people look for in an influencer? How can I get noticed by marketers? We get these questions a lot, and usually, the answer is “it depends.” It depends on the industry, it depends on the brand. It depends on the specific campaign the marketer has in mind. We wrote … Continue reading Are You An Ideal Influencer? [Infographic]
How To Use Influencer Marketing To Strengthen Your Social Media Presence
by Michael Georgiou July 8th, 2015 Influence marketing isn’t a difficult concept to wrap your head around. It isn’t so different from word-of-mouth marketing, the most trusted way for a would-be customer to learn about your product – a friend tells a friend, who, in turn tells two friends and they tell two friends … Continue reading How To Use Influencer Marketing To Strengthen Your Social Media Presence
Why Influencer Marketing on Instagram Works
Alex DittyJune 21, 2015 Instagram influencers provide a high ROI for your marketing programs Influencer marketing is becoming an indispensable aspect of any successful social media marketing program. Now, two studies from both Burst Media and Tomoson have further supported their value. The two separate surveys found that influencer campaigns returned over “$ 6.50 in … Continue reading Why Influencer Marketing on Instagram Works
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