Category Archives: Influencer Marketing

Is Influencer Marketing the Next Golden Ticket? [Infographic]

Bob HutchinsMay 13, 2015 A large part of what my team does at BuzzPlant is research. Where are our target demographics going?What types of messages resonate?What gets engagement?What works for brand exposure? What works for sales? … and so on. Digital marketing is in no way limited to social media, websites, and email! But today, … Continue reading Is Influencer Marketing the Next Golden Ticket? [Infographic]

The Explosive Growth of Influencer Marketing and What It Means For You

Kyle WongApril 29, 2015 The voice of the customer has always been one of the most powerful concepts in marketing, and today’s social media platforms act as one giant megaphone for that voice. In fact, social media has fundamentally changed the balance of power between customers and brands because it enables peer recommendations to play … Continue reading The Explosive Growth of Influencer Marketing and What It Means For You