Category Archives: Growth Strategy

Learn Fast – The New Mantra for Enterprise Growth Hacking

Curt Kaneshiro — May 11, 2018 — May 11, 2018 TeroVesalainen / Pixabay From acquisition through loyalty, growth hacking is strategically used throughout the customer journey, with a key focus on rapid and continuous growth. Startups thrive on this practice and have cleverly developed marketing strategies that allow them to make quick decisions and optimize … Continue reading Learn Fast – The New Mantra for Enterprise Growth Hacking

5 Keys to Leveraging Clients to Drive Growth and Innovation

Mark Harrington — April 4, 2018 Follow @mark_harrington — April 4, 2018 GLady / Pixabay Protecting your client relationships has never been more critical or challenging. Today, no matter what kind of solutions your business delivers, your prospects and clients, through online reviews, social engagements and analyst reports, can quickly educate themselves on industry advancements, … Continue reading 5 Keys to Leveraging Clients to Drive Growth and Innovation

Does trust matter more than growth? Salesforce’s Benioff thinks so.

In this age of diminishing trust, contributor Joe Hyland argues it’s time for marketing leaders to shift their emphasis. Joe Hyland on February 9, 2018   I don’t think it’s an exaggeration to say that for those of us marketing, selling or consuming SaaS technology (i.e., just about everyone), Salesforce founder Marc Benioff is a … Continue reading Does trust matter more than growth? Salesforce’s Benioff thinks so.

When Your Business Takes Off: Tips for a Fast Growing Company

Eyal Lifshitz — February 8, 2018 Follow @eyallifs — February 8, 2018 Mediamodifier / Pixabay The months, even years, after launching a small business can be uneven, unpredictable and slow. But that could change — fast. Suddenly, you have more customers, more demand, more revenue. Your business is taking off. This is great news, of … Continue reading When Your Business Takes Off: Tips for a Fast Growing Company