Category Archives: Growth Strategy

Exclusive: REI’s CEO shares the retailing co-op’s growth strategy

September 29, 2025 Exclusive: REI’s CEO shares the retailing co-op’s growth strategy Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If … Continue reading Exclusive: REI’s CEO shares the retailing co-op’s growth strategy

A simple strategy to supercharge growth

March 13, 2025 A simple strategy to supercharge growth BY Mike Keech In today’s whiplash business environment of change and uncertainty, there are a few simple, timeless strategies that consistently rank among the best for accelerating growth. No reinventing the wheel required. One such strategy is test-to-scale—close cousin of the venerable test-and-learn approach that’s long been … Continue reading A simple strategy to supercharge growth

Unlocking growth: The power of user communities for B2B SaaS companies

Boost customer retention, brand advocacy and recurring revenue for your B2B SaaS product by fostering an active user community. Sabina Pons on May 13, 2024     Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, … Continue reading Unlocking growth: The power of user communities for B2B SaaS companies

Perplexity Referrals To Brand Sites Growing 40% MoM, Data Shows

Perplexity Referrals To Brand Sites Growing, Data Shows by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2024 BrightEdge’s analysis shows referrals from Perplexity, an AI-driven “ask” engine, to brand sites are growing at nearly 40% month-over-month since January. It presents the first evidence that Perplexity is not used solely for generative content, but also as … Continue reading Perplexity Referrals To Brand Sites Growing 40% MoM, Data Shows

The backlash against DEI is bad business. Here are 4 ways in which inclusion drives growth

  By Mita Mallick January 19, 2024 There has recently been an intense DEI backlash felt across the country, from legislation being passed locally and nationally, to companies defunding DEI initiatives, to leaders like Elon Musk saying things like “DEI must DIE.” Now, many are questioning the future of DEI work. But now is not … Continue reading The backlash against DEI is bad business. Here are 4 ways in which inclusion drives growth

Maria Shriver offers insights on how to keep growing through a decades-long career

  By Jenna Abdou June 10, 2023 When Maria Shriver was in her 50s, she launched her nonprofit, The Women’s Alzheimer’s Movement. Then, came her award-winning media company, Shriver Media. Her acclaimed newsletter, The Sunday Paper, and brain health protein bars, MOSH, followed in her 60s. What will she launch next? “The things I’m doing … Continue reading Maria Shriver offers insights on how to keep growing through a decades-long career

Why Strategic M&A Activity Can Be A Growth Engine For Your Company

Why Strategic M&A Activity Can Be A Growth Engine For Your Company by Christie Johansen-Pinney , April 21, 2023 Corporate growth in 2023 is expected to look significantly different as 63% of organizations are preparing for mergers and acquisitions this year, per a Deloitte report –and this trend is likely to continue in the future. … Continue reading Why Strategic M&A Activity Can Be A Growth Engine For Your Company

What is Growth Marketing and the Best Tactics to Generate Leads

What is Growth Marketing and the Best Tactics to Generate Leads Brad Anderson / 26 May 2022   Generating customer leads is often a top priority for business owners. However, many find it challenging to adopt the right strategy to generate those leads — especially quality ones. So what happens? Sales blame marketing for insufficient … Continue reading What is Growth Marketing and the Best Tactics to Generate Leads